Hasbro Archives

AppWizard

August 20, 2026

Transformers x Minecraft Add-On Game Addition Officially Announced

The TRANSFORMERS add-on for Minecraft, developed by Syclone Studios, features 12 iconic characters from the TRANSFORMERS franchise, including Optimus Prime, Megatron, and Bumblebee, each with unique abilities and weapons. Players can gather Energon to unlock new characters and build Cybertronian structures. The add-on includes PvP modes like Deathmatch and Last Man Standing, and offers customization options through a free Character Creator item, the Shockwave Head, available until September 18, 2026. This add-on is available on the Minecraft Marketplace and requires Minecraft: Bedrock Edition. The TRANSFORMERS brand is a registered trademark of Hasbro, Inc.

AppWizard

August 18, 2026

Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money

Mattel has established Mattel Game Studios, a new division focused on creating original interactive experiences based on its brands, moving away from traditional gaming methods. This initiative follows the company's acquisition of Mattel163, which was previously a joint venture with NetEase that published mobile digital card games. While continuing to develop mobile games, Mattel is also exploring platforms like Roblox and Fortnite, reflecting the changing gaming landscape where Roblox players logged over 10 billion hours monthly in 2025. Mattel's strategy is more focused and less reliant on traditional gaming investments, aiming to engage younger audiences. The success of this approach could encourage other companies to explore non-traditional gaming platforms.

AppWizard

August 15, 2026

The bigwigs who want AI-generated NPCs and writing think you’re too dumb to appreciate a good story—don’t prove them right

Saber Interactive's CEO discusses the potential of generative AI dialogue in video games, while skepticism remains due to past failures with AI-driven characters. Companies like Convai and Ubisoft aim to create more immersive experiences with AI NPCs, but the assumption that background character dialogue is unimportant undermines storytelling in games. The richness of game worlds comes from carefully crafted scripts, and AI-generated content may not achieve the same quality. Industry veterans emphasize that good storytelling relies on human experience, and there is concern that companies may prioritize profit over artistic integrity, leading to inferior products. This reflects a broader trend of viewing video games as commodities rather than art forms, highlighting a disconnect between corporate strategies and creative processes.

AppWizard

August 2, 2026

Star Wars will also be coming to D&D, and I’m worried Hasbro’s trying to turn a TTRPG into Magic: The Gathering again

Dungeons & Dragons announced a crossover with World of Warcraft and hinted at a Star Wars crossover set to debut in 2027 as part of a themed event titled "Season of Rebellion." The initiative, called D&D Universes Beyond, aims to enhance the D&D experience and is inspired by successful monetization strategies from Magic: The Gathering. Upcoming projects include the return of settings like Dragonlance and Greyhawk, with original co-creators involved, and the return of the character Drizzt and the Dark Sun setting.

AppWizard

July 21, 2026

Hasbro takes $56 million hit over multiple game cancellations, but it’s still talking about how Baldur’s Gate 3 is key to its future success

Hasbro reported a million non-cash impairment in its second-quarter financial disclosure due to the cancellation of several anticipated video games originally planned for release in 2028 and beyond. The impairment reflects a decline in asset value rather than a direct financial loss. Two years ago, Hasbro's gaming division, led by Dan Ayoub, had ambitious plans for over a billion in game development. However, challenges have arisen, including issues with a GI Joe game and the cancellation of a Dungeons & Dragons title. CEO Chris Cocks mentioned that the company is reviewing its portfolio, leading to project cancellations and a financial write-down. Hasbro plans to focus on trading card games and role-playing games, leveraging successes like Magic: The Gathering and Baldur's Gate 3, which has been highly acclaimed. The company aims for 2026 to be a peak year for digital investment while planning to reduce overall digital spending by at least 25% annually by 2028 through cost-effective development strategies.

AppWizard

June 25, 2026

Hasbro Games Junior Collection release date confirmed on consoles and PC

Outright Games, in collaboration with Hasbro, will release the Hasbro Games Junior Collection on November 6, 2026. This collection includes Monopoly Junior, Clue Junior, and Game of Life Junior, designed for players of all ages with interactive challenges and simplified rules. It supports up to four players in local multiplayer mode and will be available on Nintendo Switch, Nintendo Switch 2, PlayStation 4, PlayStation 5, Xbox Series X|S, and PC.

AppWizard

June 25, 2026

Hasbro Games Junior Collection announced for PS5, Xbox Series, Switch 2, PS4, Switch, and PC

Outright Games, in collaboration with Casual Brothers, will launch the Hasbro Games Junior Collection on November 6. This collection includes Monopoly Jr., Clue Jr., and The Game of Life Jr., and will be available on PlayStation 5, Xbox Series, Switch 2, PlayStation 4, Switch, and PC via Steam. The games support solo play or local multiplayer for up to four players on a single console, allowing players to create and customize avatars. The collection features kid-friendly rules for easy learning and fast-paced gameplay.

AppWizard

June 1, 2026

A Baldur’s Gate 2 remake is apparently in development, with the original co-lead designer returning

Wizards of the Coast is planning a revival of classic titles, specifically focusing on remakes of Baldur's Gate and Baldur's Gate 2. Kevin Martens, a former BioWare developer known for his work on Baldur's Gate 2, is involved with Archetype Entertainment, a subsidiary of Wizards of the Coast. Fans are hoping for gameplay that combines nostalgia with modern mechanics, including real-time-with-pause battles and an optional turn-based mode. Hasbro, Wizards of the Coast's parent company, has faced challenges in leveraging the success of Baldur's Gate 3 and has canceled a Dungeons & Dragons game while leaving Warlock as the only remaining project outside the traditional Baldur's Gate experience.

AppWizard

May 19, 2026

Hasbro cancelled a D&D game from the Jedi: Fallen Order director

Hasbro has decided to discontinue a Dungeons & Dragons video game in early development at Giant Skull, a studio led by Stig Asmussen. The collaboration between Wizards of the Coast and Giant Skull was announced last summer but has now been halted. Despite this cancellation, another Dungeons & Dragons title, Warlock, is still in development by Invoke Studios and is set for release in 2027. Additionally, Wizards of the Coast may be planning a new D&D CRPG and is exploring other projects, including an HBO series and a prequel novel based on the character Astarion.

AppWizard

April 12, 2026

They finally made an action figure of Star Wars’ most evil and nasty grandma but it’s already sold out

Hasbro has launched preorders for an exclusive action figure two-pack on Amazon featuring Darth Nihilus and Kreia from Star Wars RPG, Knights of the Old Republic 2: The Sith Lords. The set sold out almost immediately. The Darth Nihilus figure includes a blend of cloth and plastic elements, while the Kreia figure showcases her character's essence with a disdainful expression and three displayable lightsabers. Despite Kreia losing a hand in the game, the figure features both hands for customization. There is potential for additional figures if demand continues.