We Are Social in France has partnered with One Voice to create The Memorial, an immersive experience in Minecraft that raises awareness about the over two million animals used in laboratory testing annually in France. The initiative aims to educate players about the lives of these animals and existing alternatives to animal testing. The Memorial features a landscape with commemorative monuments, educational quests, and real-time tracking of laboratory animals. It highlights the stories of individual animals and introduces scientific alternatives to reduce animal testing. This launch coincides with the European Parliament's recent legislation to ban animal testing for detergents by July 2029 and plans to phase out other animal testing requirements. The Memorial is accessible at le-memorial-des-animaux-de-labo.fr.