keyword search

Google is implementing a major transformation in its Search platform, driven by artificial intelligence, marking the end of traditional keyword searches. The new AI Mode, powered by Gemini 3.5 Flash, introduces a conversational interface and supports multimodal inputs, including text, images, videos, and files. Continuous background Search agents will provide real-time updates and facilitate bookings for local services, initially available only to Google AI Pro and Ultra subscribers, while booking features will be accessible to all U.S. users this summer. Google is also enhancing the search experience with Antigravity technology and generative UI elements, which will be free for all users this summer. Additionally, Personal Intelligence will be available across 98 languages in nearly 200 countries without a subscription, allowing users to link applications like Gmail and Google Photos for personalized assistance while maintaining control over their data.