Level Up program

BetaBeacon
March 5, 2026
Google will reduce its share of Play Store transactions from 30 percent to 20 percent, and in some cases as low as 15 percent for new app installs from developers participating in specific programs. Developers using Google's billing system in certain regions will be charged a five percent fee. Third-party app stores can now apply to Google's "Registered App Stores" program. Google plans to have the new fee structure in place globally by September 30, 2027.
BetaBeacon
March 5, 2026
- Developers on Google Play can now use their own billing systems alongside Google Play's payment system - The service fee for in-app purchases tied to new installs will be 20%, but developers in certain programs will pay 15% - Developers using Google Play's billing system will pay a separate 5% billing fee in certain regions - Google is launching a Registered App Stores program to simplify the installation of third-party Android stores
BetaBeacon
March 5, 2026
Google is aiming to expand the presence of apps on a wide range of devices, including tablets, headsets, TVs, and PCs. Starting in July, developers will see a reduction in fees for in-app purchases and subscriptions. Google has introduced new categories of apps and two new programs, Apps Experience and Games Level Up, to help developers optimize their apps for multiple devices beyond phones. Developers are not required to distribute apps on all form factors, providing flexibility in their app deployment strategies.
BetaBeacon
September 26, 2025
Google Play Games Level Up program offers new promotional opportunities and improved discovery tools for games enrolled in the program. One of the notable benefits is the You tab on the Play Store, which allows developers to showcase their latest events, updates, and offers to re-engage players. The program also offers enhanced discovery opportunities in the store, including prominent features, Play Points boosters, and quests to drive more players to their game. For gamers, the program promises a much-improved gaming experience based on player continuity, rewarding journeys, and cross-device gameplay. The guidelines emphasize cloud save, seamless sign-in, high-quality achievements, and support for multiple input types. The first milestone date for developers to meet the user experience guidelines is set for July 2026.
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