Level Up program

Google Play Games Level Up program offers new promotional opportunities and improved discovery tools for games enrolled in the program. One of the notable benefits is the You tab on the Play Store, which allows developers to showcase their latest events, updates, and offers to re-engage players. The program also offers enhanced discovery opportunities in the store, including prominent features, Play Points boosters, and quests to drive more players to their game. For gamers, the program promises a much-improved gaming experience based on player continuity, rewarding journeys, and cross-device gameplay. The guidelines emphasize cloud save, seamless sign-in, high-quality achievements, and support for multiple input types. The first milestone date for developers to meet the user experience guidelines is set for July 2026.