Level Up program Archives

AppWizard

September 30, 2026

Google Play Cuts Game Fee to 15%, Day-One Rule [2026]

Starting September 30, 2026, Google will implement changes to the Android game distribution economics through the Google Play Games Level Up program, reducing the commission on game revenue exceeding million annually from 20% to 15%. Developers must launch their games on Android simultaneously with other platforms to qualify for this discount; otherwise, they will be ineligible for six months. The new fee structure includes a baseline rate cut to 10% on the first million and 20% on earnings above that, while the Level Up program allows qualifying titles to pay 15% on revenue beyond the first million. The rollout of the Level Up program will begin in Australia, the European Economic Area, Japan, the United Kingdom, and the United States on September 30, 2026, followed by South Korea on December 31, 2026, and the rest of the world on September 30, 2027. If a game launches on a non-Android platform first, it will face a six-month waiting period before qualifying for Level Up pricing. Existing games launched before September 30, 2026, are exempt from this penalty.

BetaBeacon

June 25, 2026

Google Play Store Fees Will be Lowered Thanks to Epic Games Lawsuit, Settlement

Google Play Store fees are getting lower starting on June 30, with the service fee starting at 10% on the first million in annual earnings. Developers using Google Play's billing system will pay an additional 5% billing fee. The changes are a result of Epic Games' lawsuit against Google, which required the company to make structural changes to its Play Store operations. Apple also made changes to its App Store policies following a lawsuit from Epic.

BetaBeacon

March 18, 2026

How to Sync Your Mobile Game Progress Across Multiple Devices

Cross-device sync is important for mobile gamers as it allows them to seamlessly continue their game progress across multiple devices. This feature is especially appreciated by social casino fans who can link their accounts via Facebook to ensure their progress is always backed up and secure. Troubleshooting common sync issues and following security best practices are also important to ensure a smooth gaming experience.

BetaBeacon

March 5, 2026

Google ends its 30 percent app store fee and welcomes third-party app stores

Google will reduce its share of Play Store transactions from 30 percent to 20 percent, and in some cases as low as 15 percent for new app installs from developers participating in specific programs. Developers using Google's billing system in certain regions will be charged a five percent fee. Third-party app stores can now apply to Google's "Registered App Stores" program. Google plans to have the new fee structure in place globally by September 30, 2027.

BetaBeacon

March 5, 2026

Google changes Play Store policies after settling Epic Games dispute

- Developers on Google Play can now use their own billing systems alongside Google Play's payment system - The service fee for in-app purchases tied to new installs will be 20%, but developers in certain programs will pay 15% - Developers using Google Play's billing system will pay a separate 5% billing fee in certain regions - Google is launching a Registered App Stores program to simplify the installation of third-party Android stores

BetaBeacon

March 5, 2026

Here’s how Google describes its fee-reducing Apps Experience and Games Level Up programs

Google is aiming to expand the presence of apps on a wide range of devices, including tablets, headsets, TVs, and PCs. Starting in July, developers will see a reduction in fees for in-app purchases and subscriptions. Google has introduced new categories of apps and two new programs, Apps Experience and Games Level Up, to help developers optimize their apps for multiple devices beyond phones. Developers are not required to distribute apps on all form factors, providing flexibility in their app deployment strategies.

BetaBeacon

September 26, 2025

Google Play’s New Program Aims to Change Mobile Gaming Forever

Google Play Games Level Up program offers new promotional opportunities and improved discovery tools for games enrolled in the program. One of the notable benefits is the You tab on the Play Store, which allows developers to showcase their latest events, updates, and offers to re-engage players. The program also offers enhanced discovery opportunities in the store, including prominent features, Play Points boosters, and quests to drive more players to their game. For gamers, the program promises a much-improved gaming experience based on player continuity, rewarding journeys, and cross-device gameplay. The guidelines emphasize cloud save, seamless sign-in, high-quality achievements, and support for multiple input types. The first milestone date for developers to meet the user experience guidelines is set for July 2026.