marketing

AppWizard
August 25, 2026
Commodore is set to launch the Alien Breed 35th Anniversary Collection, featuring the original six titles from the series, reimagined for modern platforms including PC, Xbox Series X|S, PlayStation 5, and Switch 2. The collection includes enhancements such as dual-stick control support, new game modes (Horde and co-op Rush), save states, screen filters, and rumble support. The titles included are Alien Breed, Alien Breed: Special Edition 92, Alien Breed 2: The Horror Continues, Alien Breed: Tower Assault, Alien Breed: 3D, and The Killing Grounds. A virtual museum will also be part of the collection, showcasing original media and insights into cancelled projects. The release is scheduled for September 24 on Steam, GoG, and the Epic Games Store, with availability on Xbox and PlayStation, while Nintendo Switch users will see it in Fall 2026. The collection will not be available for current or historical Commodore hardware.
Winsage
August 24, 2026
In 1995, Microsoft launched Windows 95, an operating system designed to transition users from 16-bit to 32-bit computing, with a marketing budget estimated between 0 million and 0 million. Windows 95 featured a 32-bit architecture capable of managing up to 4GB of memory, the Start button, taskbar, Microsoft Exchange, and Plug and Play technology. The global launch event occurred on August 24 at Microsoft's headquarters, featuring Bill Gates and a promotional campaign that included The Rolling Stones' "Start Me Up" and a videotape guide with Friends stars. In Malaysia, the official launch was on August 29, with some dealers organizing midnight sales, although turnout was disappointing. Microsoft hosted a Windows 95 Expo in Kuala Lumpur, leading to strong sales of additional products. By 1996, Microsoft announced the shipment of 40 million units of Windows 95 worldwide.
Winsage
August 24, 2026
On August 24, 1995, Microsoft launched Windows 95, featuring a memorable appearance by Jay Leno and CEO Bill Gates. The launch included a promotional video set to "Start Me Up" by The Rolling Stones. Windows 95 introduced the Start button, marking a significant change in user experience compared to Windows 3.1, which used a full-screen Program Manager for application organization. The introduction of the Start button reshaped user interaction with computers and contributed to the legacy of Windows 95, which continues to influence users today, even with the release of Windows 11 in 2021.
AppWizard
August 23, 2026
WeCool Toys has secured licensing agreements with Minecraft and Harry Potter to launch a range of creative play products in Fall/Winter 2026. The Minecraft collection will feature the Butter Cloudz compound platform, including the Creeper Cube kit with lime-scented compound and block-inspired molds. The Harry Potter collection will offer slime kits, including a cauldron-style set and potion-making activities themed around various potions, along with a Hedwig-inspired 3D sticker and card maker. Jeff Osnato, President of WeCool Toys, highlighted the significance of these partnerships in catering to engaged fanbases while introducing new concepts. The products will be available through leading retailers globally.
AppWizard
August 23, 2026
In February, Epic Games announced plans to enhance the Epic launcher, aiming for a five-fold increase in startup speed by June, along with improvements to the storefront, such as personalized game recommendations and easier access to categories and patch notes. Market analyst Emmanuel Rosier expressed doubt about Epic's ability to compete with Steam, noting that players often collect free games without engaging with them. He suggested that Epic has overextended itself by competing on multiple fronts but acknowledged positive developments in Fortnite, particularly its integration of characters from other franchises and new gameplay elements focused on collection. Despite these advancements, Rosier remains skeptical about Epic's recovery in the marketplace.
AppWizard
August 22, 2026
Minecraft modding has developed into a diverse genre with various experiences for players. Modpacks can significantly differ in focus, such as magic and exploration versus factory automation. There are four primary categories of modpacks: 1. Casual exploration packs: Typically contain 80-120 mods and require 4-6GB of RAM, suitable for 2-3 players. 2. Tech and automation packs: Include 150-250 mods and need 8-10GB of RAM due to background chunk-loading. 3. Quest-driven expert packs: Require a minimum of 8GB of RAM, ideally 10-16GB, along with a robust multi-core CPU. 4. Kitchen-sink packs: Combine hundreds of mods for a varied experience. Server requirements vary; casual exploration packs may run on 4GB of RAM, while kitchen-sink packs can consume 12GB or more. Choosing a hosting provider is crucial, especially for tech-heavy packs, as free options often have RAM limitations. Players should ensure the server has adequate RAM based on the modpack, as even lightweight packs can use up to 6GB with multiple players. Each modpack has a unique flavor and difficulty level, making it important for players to align their choice with their preferred playstyle and server capabilities.
AppWizard
August 22, 2026
The anonymous group CYBERLEEK claims to possess a complete working build of Grand Theft Auto 6 and threatens to release it to millions of PC users unless legal actions against them are stopped. They have distributed backup copies of the game globally, beyond U.S. legal jurisdiction, and have an automated system that could release the game if their communication is disrupted. CYBERLEEK is soliciting cryptocurrency donations and positioning their actions as a protest against the digitalization of the gaming industry. The gaming community is divided on the authenticity of the threat, with some speculating it may be a marketing strategy. Take-Two Interactive and Rockstar Games have not commented and are preparing for the game's release on November 19 for PlayStation 5 and Xbox Series X/S consoles.
AppWizard
August 22, 2026
Two Star Wars titles, Star Wars Zero Company and Galactic Racer, are set to launch within months of each other, marking the first time in 15 years that games from different developers will share a release year. The simultaneous lifting of embargoes for both games occurred just an hour apart, creating a clash that disadvantaged the team behind Galactic Racer. The two titles are developed by independent studios Fuse Games/Secret Mode and Bit Reactor/EA, respectively, with Lucasfilm Games overseeing the process. The marketing strategies for the games have differed, with Zero Company announced at last year's Celebration and Galactic Racer unveiled in December. Star Wars Zero Company is set to launch on August 27th, while Galactic Racer will follow on October 6th. Pre-orders are available for both titles.
Search