Google has introduced new performance standards for applications on Google Play to improve user experience and device efficiency by reducing memory consumption. Key areas of focus include dynamic memory management, efficient bitmap data utilization, and DEX code optimization. These standards aim to prevent system slowdowns and forced app closures due to insufficient memory. Google will provide tools within the Play Console for developers to monitor memory issues and access analytics through Android Vitals. The new performance thresholds will take effect in February 2027, with non-compliant applications facing publication restrictions. Additionally, all applications with login systems must support a zero-tap sign-in feature for enhanced user convenience and security.