Netflix plans to enhance its advertising strategy by introducing additional ad placements within its "Clips" feed and podcasts. The company reported that its ads now reach 250 million global monthly active users, with over 80% of ad-supported members engaging with ads weekly. Netflix has expanded its ad-supported tier to 15 new countries, including Colombia, Ireland, Peru, Norway, and the Philippines. The company reported .5 billion in ad revenue at the end of 2025, marking a 16% year-over-year growth. However, it also raised subscription prices, with the Standard with Ads plan increasing from .99 to .99, the Standard Ad-Free plan rising to .49, and the Premium tier increasing to .99.