Google has implemented a new feature in its Play Store that notifies users when an app has been removed from the marketplace. This update informs users that the app will no longer receive updates, including security fixes, which could leave them vulnerable. The notification will detail each deleted app and its removal from Google Play. There is uncertainty about whether the update will allow users to delete these apps directly. This initiative responds to a shift in the threat landscape, where exploiting vulnerabilities has become the primary method of breaching devices, surpassing stolen credentials. Recent reports highlighted the necessity for user notifications, citing a new ad fraud campaign involving 453 apps that were installed 24 million times before removal. Previously, users had no formal notification system for app removals.