partnership Archives

AppWizard

July 27, 2026

Some Ubisoft games on Xbox Series X|S now come with PC versions for free

Microsoft and Ubisoft have announced an extension of their partnership, allowing players who own select Ubisoft titles on Xbox to access their PC versions at no additional cost, excluding those who purchased through the Xbox PC store. Ubisoft has added over 80 games to the Xbox PC store, many included in the Ubisoft+ Classics subscription with Xbox Game Pass Ultimate, but none support the Xbox Play Anywhere feature. Customers purchasing digital versions of specific titles will receive both Xbox console and PC versions, with existing owners receiving the PC version by August 4. Players need to use the Ubisoft Connect PC app to access these titles, which has experienced technical difficulties. Some games are optimized for handheld devices, and certain titles offer progression syncing between PC and Xbox consoles via Ubisoft Connect.

AppWizard

July 27, 2026

Ubisoft now lets Xbox console players unlock select PC games for free

Microsoft has partnered with Ubisoft to enhance the Xbox gaming ecosystem, expanding the variety of games available through the Xbox app. Ubisoft's popular titles, including Assassin’s Creed Shadows, Star Wars Outlaws, and Prince of Persia: The Lost Crown, are now accessible on the Xbox app for PC. Additionally, a new game redemption offer allows players who own select Ubisoft titles on Xbox consoles to access these games on the Ubisoft Connect app for PC at no extra cost. The eligible titles include Assassin’s Creed Mirage, Assassin’s Creed Valhalla, Avatar: Frontiers of Pandora, Far Cry 6, Immortals Fenyx Rising, Prince of Persia: The Lost Crown, Riders Republic, Skull and Bones, The Crew 2, The Crew Motorfest, Tom Clancy’s Rainbow Six Extraction, Tom Clancy’s Rainbow Six Siege, and Watch Dogs Legion. Customers purchasing a digital version of these titles will receive both Xbox console and PC versions. Existing owners of the Xbox digital versions will gain access to the PC versions by August 4. The offer does not allow for claiming console versions of games owned on PC, and while most downloadable content will transfer, in-game currency and one-time-use content will not. Users should update the Ubisoft Connect client to utilize this feature.

AppWizard

July 25, 2026

Euro Truck Simulator 2 and American Truck Simulator are getting some more base map reworks — just in time for their console release?

SCS Software is working on upcoming downloadable content (DLC) and significant base map reworks for Euro Truck Simulator 2 and American Truck Simulator. For American Truck Simulator, Nevada will be reworked to revitalize existing locations, introduce new ones, and expand the road network, including new segments of US-95 and additional depots. Euro Truck Simulator 2 will see a transformation in the UK, with new locations such as Inverness, Stonehenge, and Leeds, along with a revamped EuroTunnel. Both games are anticipated to be released on console platforms, with progress being made, although a specific release date has not been provided. SCS Software will participate in Gamescom 2026, showcasing their largest booth to date and partnering with Thrustmaster and Volvo, but details on the console versions remain undisclosed.

Tech Optimizer

July 24, 2026

Microsoft steps in after LG monitors were found auto-installing apps with McAfee ads

McAfee's reputation has declined from being a trusted antivirus software during the MS-DOS era to facing user backlash against its advertising practices. The advertising partnership between LG and McAfee has ended following Microsoft's intervention, which prompted LG to remove McAfee promotions from its Windows Store app. This controversy arose when users reported that the "LG Monitor App Installer," automatically installed with new LG monitors, displayed McAfee promotions. Microsoft and LG aim to enhance the Windows ecosystem and improve customer software experiences. Several LG monitor models were identified as having inadvertently installed the app. The automatic installation feature used by LG is also employed by other companies, indicating a trend in the industry that raises concerns about user experience and promotional strategies.

AppWizard

July 24, 2026

Playstrom and SayGames eye PC growth with Shipping Store Simulator 2037

Becoming a member of GB MAX provides access to exclusive insights and connections within the global B2B leadership community in gaming, entertainment, and technology, along with a VIP ticket to the GamesBeat Next event on November 2-3 in San Francisco. Playstrom, a Belarus-based game studio, has achieved over 1.5 billion downloads across more than 20 mobile titles and is transitioning into PC game development. In 2026, they will launch Shipping Store Simulator 2037, their first dedicated PC title. Playstrom has paused mobile game projects to focus on this PC title, which is part of a strategic exploration of their strengths in PC development. The studio's PC development arm was initially established for research and development, and they plan to create mobile adaptations of successful PC titles. The demo for Shipping Store Simulator 2037 received a Very Positive rating on Steam, and SayGames plans to invest in influencer campaigns and user acquisition strategies to promote the game.

Tech Optimizer

July 23, 2026

Simplify AI agent orchestration with Lakebase Postgres

The auditing process has traditionally been labor-intensive, requiring extensive document reviews. CLA (CliftonLarsonAllen LLP) partnered with the Databricks Forward Deployed Engineering team to develop a document processing application that reduces extraction time from hours to minutes while maintaining quality. The application is built on the Databricks platform, utilizing technologies like Lakebase Postgres, Databricks Apps, Lakeflow Jobs, MLflow, and Unity Catalog Volumes. The application addresses challenges in document parsing, including unpredictable per-task latency, rate-limit-aware throttling, workload prioritization, cost attribution per task, and real-time progress visibility. It eliminates the need for multiple specialized systems by integrating components such as a web application for user interaction, Lakebase for state management, an orchestrator for task management, and AI agents for document processing. The task queue is supported by two Postgres tables in Lakebase, tracking task status and execution attempts. Concurrency safety is ensured through a locking mechanism, and crash recovery is facilitated by lease-based locking. The orchestrator implements rate-limit-aware throttling and idempotent webhook callbacks to manage task processing effectively. An operator dashboard provides real-time metrics on task status, agent performance, and workload costs, with live updates through Postgres LISTEN/NOTIFY events. Cost attribution is managed at the application level, allowing for detailed monitoring of expenditures. Lakebase enhances the orchestration process with features like autoscaling compute, OAuth-rotated authentication, Unity Catalog integration, and support for branching and snapshots.

AppWizard

July 22, 2026

Herschel x ‘Minecraft’ Collaboration Is Now Available, Offers Lineup of Bags, Apparel

Herschel Supply Co. has launched a collaboration with "Minecraft," featuring a collection of bags, accessories, and apparel for the back-to-school season. The collection includes the Classic Backpack in three variations (The End, Overworld, Nether), the Heritage Backpack themed around Creeper, Pink Sheep, and Enderman, and the Cube Backpack with a blocky aesthetic. The Cube Little America Backpack is also available in Black, Grass, and Orange Block designs. The collection is available on Herschel's website, with prices ranging from approximately for smaller accessories to 0 for the Cube Little America Backpack. Herschel offers free ground shipping on orders over a specified amount. Additionally, there is a free Herschel Backpack Trials Add-On for "Bedrock Edition" players in the Minecraft Marketplace, allowing players to upgrade their in-game backpack. The collection includes various items such as different styles of backpacks, lunch boxes, pencil cases, caps, and beanies.

AppWizard

July 22, 2026

Meta Horizon+ Adds XBOX Game Pass

Meta and XBOX have launched a starter edition of XBOX Game Pass on the Meta Horizon+ platform, providing access to over 50 games. This edition includes 10 hours of cloud gaming each month, allowing players to stream select titles without downloads. Users can also download games for unlimited play across various devices. The library features notable titles such as Fallout 4, Overcooked 2, Grounded, DayZ, Deep Rock Galactic, and SnowRunner. Meta Quest Touch controllers will soon emulate an XBOX gamepad, enabling easy access to Game Pass titles. The subscription to Meta Horizon+ costs .99 USD per year or .99 USD per month, with a one-month free trial for new users, and includes over 100 VR games.

AppWizard

July 21, 2026

X Announces Completion Of Year-Long Android App Rebuild

X has completed a year-long rebuild of its Android app, described by head of product Nikita Bier as one of the largest engineering projects since Elon Musk's acquisition of Twitter in 2022. The app was developed from scratch to improve the user experience for Android mobile users, with plans to roll out new features more quickly. The engineering team is still working on features like hosting Spaces and optimizing performance for older devices. The rebuild was prompted by a surge in Android app downloads last year and aligns with Musk's vision of transforming X into an "everything app." The launch comes amid challenges such as reduced content moderation, an advertiser boycott, and user attrition. X has also introduced X Chat, a private messaging service, and X Money, a digital payments platform, while implementing measures to promote original content. The rebuilt Android app is now available for download on the Google Play Store.

AppWizard

July 21, 2026

X launches ground-up rebuilt Android app after year-long development

The digital entertainment landscape is rapidly evolving, particularly in India, where mobile-first consumption and value for money are critical. Insights from Amazon MX Player's leadership reveal that the integration of MX Player into Amazon's ecosystem has advanced technology, data utilization, and content distribution. Karan Bedi noted the swift integration process and highlighted the benefits in monetization through Amazon's ad technology, including the “Personas” feature for targeted advertising. MX Player has expanded its distribution across various Amazon platforms, transitioning to a multi-device approach. The platform emphasizes brand safety and has increased its content diversity, focusing on advertiser-friendly shows. Bedi introduced the concept of “micro-genres” with the upcoming MX Fatafat product, featuring short episodes to cater to varying viewer time constraints. MX Player utilizes a robust analytics framework to create content that resonates with diverse audiences, including regional offerings in multiple languages. Girish Prabhu discussed innovative advertising opportunities, emphasizing the integration of brands into content narratives and interactive formats for immediate consumer engagement. MX Player is positioned on major connected TV platforms, aligning with the trend for high-quality, free entertainment. The platform enables direct-to-consumer brands to access larger video formats, leveraging Amazon's consumer insights for personalized advertising and focusing on outcomes rather than impressions. Advertisers are increasingly seeking targeted messages that drive brand growth, highlighting the importance of platforms like MX Player.