partnership

AppWizard
July 28, 2026
Microsoft and Ubisoft are enhancing their collaboration with a console-to-PC entitlement program, allowing players who own eligible Ubisoft games on Xbox to access the corresponding PC versions through Ubisoft Connect at no extra cost. This feature will be gradually rolled out, with access expected by August 4. The initial wave includes 13 games such as Assassin's Creed Valhalla and Far Cry 6. Ubisoft has also expanded its catalog in the Xbox PC app, offering more premium editions and downloadable content. However, the program only works one way; PC owners will not receive Xbox versions of games, and consumable items typically do not transfer unless the game supports cross-progression. Players need to update their Ubisoft Connect client to ensure the entitlement is detected.
AppWizard
July 28, 2026
Microsoft has expanded its partnership with Ubisoft to enhance the gaming experience through two main initiatives. The Xbox app for PC will include premium editions and additional content for popular titles such as Assassin's Creed Shadows, Star Wars Outlaws, Tom Clancy's Rainbow Six Siege, Skull and Bones, and Prince of Persia: The Lost Crown, among others. Additionally, gamers who own digital copies of Xbox console games will gain access to free PC versions through Ubisoft Connect, with the transfer available only from console to PC. Eligible titles for this program include Assassin's Creed Mirage, Assassin's Creed Valhalla, Avatar: Frontiers of Pandora, Far Cry 6, Immortals Fenyx Rising, Prince of Persia: The Lost Crown, Riders Republic, Skull and Bones, The Crew 2, The Crew Motorfest, Tom Clancy's Rainbow Six Extraction, Tom Clancy's Rainbow Six Siege, and Watch Dogs Legion. Consumables and in-game currency will not be included in the transfer.
AppWizard
July 27, 2026
Microsoft and Ubisoft have announced an extension of their partnership, allowing players who own select Ubisoft titles on Xbox to access their PC versions at no additional cost, excluding those who purchased through the Xbox PC store. Ubisoft has added over 80 games to the Xbox PC store, many included in the Ubisoft+ Classics subscription with Xbox Game Pass Ultimate, but none support the Xbox Play Anywhere feature. Customers purchasing digital versions of specific titles will receive both Xbox console and PC versions, with existing owners receiving the PC version by August 4. Players need to use the Ubisoft Connect PC app to access these titles, which has experienced technical difficulties. Some games are optimized for handheld devices, and certain titles offer progression syncing between PC and Xbox consoles via Ubisoft Connect.
AppWizard
July 27, 2026
Microsoft has partnered with Ubisoft to enhance the Xbox gaming ecosystem, expanding the variety of games available through the Xbox app. Ubisoft's popular titles, including Assassin’s Creed Shadows, Star Wars Outlaws, and Prince of Persia: The Lost Crown, are now accessible on the Xbox app for PC. Additionally, a new game redemption offer allows players who own select Ubisoft titles on Xbox consoles to access these games on the Ubisoft Connect app for PC at no extra cost. The eligible titles include Assassin’s Creed Mirage, Assassin’s Creed Valhalla, Avatar: Frontiers of Pandora, Far Cry 6, Immortals Fenyx Rising, Prince of Persia: The Lost Crown, Riders Republic, Skull and Bones, The Crew 2, The Crew Motorfest, Tom Clancy’s Rainbow Six Extraction, Tom Clancy’s Rainbow Six Siege, and Watch Dogs Legion. Customers purchasing a digital version of these titles will receive both Xbox console and PC versions. Existing owners of the Xbox digital versions will gain access to the PC versions by August 4. The offer does not allow for claiming console versions of games owned on PC, and while most downloadable content will transfer, in-game currency and one-time-use content will not. Users should update the Ubisoft Connect client to utilize this feature.
AppWizard
July 25, 2026
SCS Software is working on upcoming downloadable content (DLC) and significant base map reworks for Euro Truck Simulator 2 and American Truck Simulator. For American Truck Simulator, Nevada will be reworked to revitalize existing locations, introduce new ones, and expand the road network, including new segments of US-95 and additional depots. Euro Truck Simulator 2 will see a transformation in the UK, with new locations such as Inverness, Stonehenge, and Leeds, along with a revamped EuroTunnel. Both games are anticipated to be released on console platforms, with progress being made, although a specific release date has not been provided. SCS Software will participate in Gamescom 2026, showcasing their largest booth to date and partnering with Thrustmaster and Volvo, but details on the console versions remain undisclosed.
Tech Optimizer
July 24, 2026
McAfee's reputation has declined from being a trusted antivirus software during the MS-DOS era to facing user backlash against its advertising practices. The advertising partnership between LG and McAfee has ended following Microsoft's intervention, which prompted LG to remove McAfee promotions from its Windows Store app. This controversy arose when users reported that the "LG Monitor App Installer," automatically installed with new LG monitors, displayed McAfee promotions. Microsoft and LG aim to enhance the Windows ecosystem and improve customer software experiences. Several LG monitor models were identified as having inadvertently installed the app. The automatic installation feature used by LG is also employed by other companies, indicating a trend in the industry that raises concerns about user experience and promotional strategies.
AppWizard
July 24, 2026
Becoming a member of GB MAX provides access to exclusive insights and connections within the global B2B leadership community in gaming, entertainment, and technology, along with a VIP ticket to the GamesBeat Next event on November 2-3 in San Francisco. Playstrom, a Belarus-based game studio, has achieved over 1.5 billion downloads across more than 20 mobile titles and is transitioning into PC game development. In 2026, they will launch Shipping Store Simulator 2037, their first dedicated PC title. Playstrom has paused mobile game projects to focus on this PC title, which is part of a strategic exploration of their strengths in PC development. The studio's PC development arm was initially established for research and development, and they plan to create mobile adaptations of successful PC titles. The demo for Shipping Store Simulator 2037 received a Very Positive rating on Steam, and SayGames plans to invest in influencer campaigns and user acquisition strategies to promote the game.
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