PC sales

Winsage
August 6, 2026
Apple's launch of the MacBook Neo has prompted Microsoft to reassess and improve Windows 11 due to user complaints about the operating system's performance and resource demands. Global PC shipments are projected to decline by 11.3% in 2026, with a significant drop of 20% expected in the fourth quarter, attributed to a memory shortage. Microsoft announced plans to reduce RAM usage in Windows 11, targeting completion by the end of 2026, which will benefit PCs with 8GB and above. Following the MacBook Neo's release, a benchmark showed that Windows machines had more RAM and storage than Apple's model, but performance issues persist, with Microsoft Word launching slower on Windows 11 compared to MacBooks. Microsoft is addressing these performance issues by replacing legacy components with the WinUI framework to reduce memory usage and enhance overall performance.
Winsage
August 4, 2026
Pavan Davuluri, Microsoft’s Executive Vice President for Windows and Devices, criticized LG for including non-Microsoft pop-up ads on Windows machines and discussed upcoming enhancements for Windows 11. Notably, promotional content will be removed from local search results, a change that raises questions about its classification as an improvement. Many updates to Windows 11 have focused on removing unwanted features rather than introducing new ones, particularly in applications like Notepad and Paint. Davuluri also mentioned improvements in memory efficiency and latency but did not provide a timeline for these changes. The focus on optimizing memory management is seen as a response to declining PC sales due to high RAM and SSD prices, prompting Microsoft to reassess RAM requirements for Windows 11.
AppWizard
July 17, 2026
In 2026, Grand Theft Auto VI is set to launch on PS5 and Xbox Series on November 19, but there is no announced release date for the PC version. Historically, every main entry in the Grand Theft Auto series has been delayed on PC, with previous titles typically releasing several months after their console counterparts. The trend indicates that GTA VI may also experience a similar delay. Rockstar prioritizes console development due to strategic partnerships and market dynamics, which allows for a more refined gaming experience. Although PC gamers must wait for the release, they often receive a superior version with improved graphics and performance. In 2026, the performance of current-generation consoles has narrowed the gap with PCs, leading to speculation about a potentially shorter delay for the PC version of GTA VI.
Winsage
June 28, 2026
The Italian antitrust authority, AGCM, has launched an investigation into Microsoft 365 for allegedly guiding users toward pricier subscription tiers by integrating AI tools like Copilot and Designer without explicit user consent. Microsoft has stated it will cooperate with the investigation. Last year, Australia’s consumer watchdog made a similar complaint regarding hidden costs related to Copilot during contract renewals. Despite this scrutiny, Microsoft shares rose to €327.90, a 5.71% increase, following a shift in investor sentiment towards AI-software firms. Microsoft also extended its Extended Security Updates (ESU) program for Windows 10 until October 2027, allowing users to delay transitioning to Windows 11, which could hinder hardware sales. The stock remains down nearly 19% year-to-date and is trading below key moving averages. The ongoing regulatory investigation and sluggish Windows upgrade cycle present challenges for Microsoft’s growth.
Winsage
June 26, 2026
Microsoft has extended the security updates for Windows 10 users by an additional year, with the new end date for the Extended Security Updates (ESU) program set for October 12, 2027. This extension applies automatically to existing ESU enrollees, and new users can sign up until the deadline. The change was confirmed by a Microsoft spokesperson in an editor's note added to a blog post. The extension does not apply to corporate Windows deployments, which require costly ESU subscriptions that extend support until October 2028.
AppWizard
June 17, 2026
Capcom's revenue from Steam was 40.383 billion yen (approximately 2 million USD), accounting for 20.7% of its earnings between April 2025 and March 2026. In comparison, PlayStation contributed 20.741 billion yen (around 9 million USD), which was 10.6% of the company's revenue. Capcom indicated that PC sales represent about 50% of its overall game sales, with the rest divided among PlayStation, Xbox, and Nintendo consoles.
AppWizard
June 14, 2026
Sony has shifted away from porting singleplayer PlayStation titles to PC, raising concerns about competition with Valve. Alinea Insights reported that 42% of Death Stranding 2's PC sales came from China, its largest market on Steam. Approximately 39.48% of Steam users have their language set to English, while 21.85% prefer Simplified Chinese, representing over 30 million players. Shift Up, developer of Stellar Blade, announced they will not partner with Sony for the sequel, focusing on a global market strategy. Alinea's analysis shows that releasing games on PC does not harm PlayStation sales; Death Stranding 2 saw increased PS sales following its PC launch, and Stellar Blade also experienced a rise in PS5 sales despite not being discounted. Launching games on PC broadens the player base and enhances marketing opportunities.
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