Starting May 5, Lidl will replace its Coupon Plus feature with a new rewards system called Lidl Plus Points. Customers will have until May 4 to meet their April spending targets under the current program. While Coupon Plus will be discontinued, Personalised Coupons and Weekly Offers will remain unchanged.
Under the previous Coupon Plus program, customers earned rewards through monthly spending milestones, while the new Lidl Plus Points system allows customers to collect points for every purchase (£1 = one point) and redeem them for rewards in the Rewards Marketplace. From May 5 to May 22, customers will earn double points on fresh fruit and 100 welcome points by opening the app until July 31.
Louise Weise, chief customer officer at Lidl GB, mentioned that customer feedback inspired the transition to Lidl Plus Points, which aims to provide more flexibility in rewards. Reactions from customers have been mixed, with some expressing nostalgia for the old system. Further details can be found on Lidl's website.