rebranding Archives

AppWizard

July 5, 2026

Top scientists uncover way to make Kingdom Come: Deliverance more complicated—turn it into a board game

Kingdom Come: Deliverance is being adapted into a board game by Czech Games, which is available for preorder. The board game aims to capture the essence of the video game while introducing complex mechanics that challenge players with strategic decisions. It is set to launch in the first quarter of next year and is expected to appeal to both fans of the RPG genre and newcomers. The game will offer a narrative-driven experience that encourages collaboration and competition.

AppWizard

July 2, 2026

Blood Bowl’s videogame rights have been acquired by Slitherine and at this point I’ll take any change as a good sign

Slitherine has acquired the rights to the Blood Bowl series, previously held by Nacon, which faced insolvency and impacted various projects, including Blood Bowl 3. Developers Cyanide had planned to update Blood Bowl 3 to align with the latest tabletop rules, now back on track under Slitherine. Blood Bowl 3 was released with significant issues, including bugs and frustrating microtransactions, leading players to prefer Blood Bowl 2. Despite some improvements, menu navigation remains cumbersome. There is cautious optimism for the series' future under Slitherine's management.

Winsage

June 30, 2026

Windows 11 just took its first major step toward version 26H2, and Insiders can already test 9 features shaping Microsoft’s next big update

Microsoft has rolled out updates for Windows 11, confirming the development of version 26H2, which has transitioned from version 25H2 in the Experimental channel. Key updates include enhancements to the Search page, a revamped Mobile Devices page, a new GIF provider (GIPHY), a smaller Taskbar size option, improved system sounds in dark mode, rebranding of the Gaming section to "XBOX mode," a new "Screen tint" feature for accessibility, enhanced Magnifier zoom controls, and improved personalization features for accent color selection.

Winsage

June 29, 2026

Windows 11 just changed the name of Xbox mode (kind of)

The May 2026 Security Update for Windows 11 introduced "XBOX mode," replacing the previous "Xbox mode" as part of Microsoft's rebranding effort to align its gaming identity with the original console. This change was influenced by community feedback, with Xbox CEO Asha Sharma noting user preference for the all-caps version. XBOX mode is designed to optimize gaming performance by prioritizing gaming processes and can free up to 2GB of memory on a PC. Future iterations of XBOX mode are expected in the next generation of Xbox, referred to as Project Helix. Microsoft is also working on enhancements to Windows 11 through its K2 initiative to improve the gaming experience.

Winsage

June 10, 2026

Microsoft wants to end printer driver headaches with Windows Ready Print

Microsoft has released Windows 11 Experimental build 26300.8553, which includes customizable Start menus, enhanced search functionalities, and a refined Taskbar. A significant upgrade is the rebranding of the Modern Print Platform to Windows Ready Print, aimed at modernizing and securing the printing process. Microsoft is phasing out support for third-party printer drivers via Windows Update, transitioning to the Internet Printing Protocol (IPP) and the native Windows IPP printer driver. Starting July 2026, new printer installations on eligible devices will default to Windows Ready Print, though users can choose between Windows Ready Print and the traditional OEM process. This setting can be adjusted through the printer preferences in Settings and modified via Group Policy. Users can also enable Windows protected print mode to default to Windows Ready Print.

AppWizard

June 8, 2026

What’s the plan with Halo, Xbox?

This year's Xbox Showcase featured several highlights, including Marcus in casual attire, a preview of the new Gears of War installment titled E-Day, and the introduction of Clockwork Revolution, a steampunk RPG. Vivarium, a life simulation game with Ghibli-like aesthetics, also garnered attention. However, there was disappointment regarding the Halo franchise, particularly with the new Campaign Evolved, which includes Operation Meteorite—three missions set before the main story. While gameplay remains enjoyable, concerns about innovation within the Halo series were noted amidst the showcase's overall excitement and advancements in gaming.

Winsage

June 5, 2026

Microsoft dropped Copilot+ PC branding for Windows 11’s most powerful AI laptop, and nobody complained

In May 2024, Microsoft launched Copilot+ PCs featuring local AI acceleration and Qualcomm's Snapdragon X Elite chips. However, during the introduction of the Surface Laptop Ultra, powered by NVIDIA’s RTX Spark platform, Microsoft did not mention the Copilot+ branding. The Surface Laptop Ultra is described as the most powerful AI-centric Windows laptop, yet it lacks the Copilot+ label, raising questions about the branding strategy. Initially, Copilot+ PCs were marketed as the fastest and most intelligent Windows PCs, requiring specific hardware specifications. The Recall feature, intended as a "photographic memory," faced privacy issues, leading to its retraction and redesign. In 2025, Microsoft integrated Copilot into various Windows applications, resulting in user backlash and a decline in the brand's perception. The Surface Laptop Ultra is confirmed as a Copilot+ PC internally, but Microsoft chose not to use the branding publicly, likely due to NVIDIA's branding interests. Additionally, inconsistencies in hardware requirements for Copilot+ PCs have created confusion among consumers. Microsoft may need to consider a rebranding of Windows as it focuses on local AI development and improving performance.

AppWizard

June 1, 2026

4 Google Health app customizations I use to make the app truly personal

The rebranding of Google Health, previously known as the Fitbit app, has received negative feedback from users, prompting Google to address bugs and emphasize user feedback. The app includes customization options, such as using the Health Connect API to share data with other health apps and devices. Users can also set health goals with the AI-powered Health Coach if they subscribe to Google Health Premium, which costs .99 per month. The new Fitbit Air device, priced at .99, tracks health data for up to seven days on a single charge and serves as an entry point into the Google Health ecosystem. Subscriptions to Google Health Premium or Google AI Pro, priced at .99 and .99 per month respectively, enhance the app's functionality but are optional.

Winsage

June 1, 2026

Hands-On: The New Windows 11 Start Menu

Microsoft is enhancing Windows 11 through significant updates in the Windows Insider Program, particularly focusing on the Start menu. The Start menu, which originated from the abandoned Windows 10X project, faced criticism at its launch in October 2021 for its simplistic design and lack of customization options. Initial updates introduced some layout options, but issues like wasted space persisted. The upcoming version 25H2 integrates the All apps section into the main Start UI and introduces responsive design features. In March, Microsoft President Pavan Davuluri promised improvements to the Start menu, including enhanced reliability, flexibility, and personalization, more consistent access to apps and files, a refined Recommended section, standardized search functionality, and performance improvements through WinUI 3. Recent updates in the Insider Program include rebranding the Recommended section to Recent, allowing users to toggle visibility of sections, simplified size options for the Start menu, the option to hide user account profiles, and a redesigned settings interface. These changes aim to enhance user experience by streamlining navigation and providing greater control over the Start menu's appearance.

AppWizard

May 29, 2026

Game Pass success story: It turns out that when you make things cheaper, more people will buy them

Xbox CEO Asha Sharma indicated a strategic shift in Game Pass pricing, noting that a price reduction has effectively increased consumer interest. In April, Xbox acknowledged the need for "a better value equation" after a significant price increase in October 2025, where the Game Pass Ultimate subscription rose by 50% to .99 per month. Following Sharma's comments, Xbox reduced the Game Pass Ultimate subscription price to .99 per month, though this rate is still higher than pre-increase levels. As a result of these changes, Call of Duty titles will no longer be available on Game Pass at launch, with availability expected about a year later. Additionally, an ad-supported Xbox Cloud Gaming service has emerged, suggesting potential future models for Game Pass. Sharma also mentioned a rebranding of Xbox to XBOX, aimed at better engagement with the player base, although Xbox will not participate in this rebranding effort.