Marc Merrill discussed the development challenges of the game 2XKO, which faced difficulties in attracting a sufficient user base to support its live service model after eight years of work. The game required a monthly active user count in the high hundreds of thousands to justify its ongoing operation. The decision to shift 2XKO to a "box game" model resulted in layoffs and reflected broader industry challenges. The podcast highlighted that even with 400,000 daily players, sustaining a monthly unique player count near one million would be difficult. Merrill indicated that 2XKO would likely struggle to exceed 500,000 monthly active users, raising questions about Riot Games' market assessment and the developers' effectiveness.