Max, a messaging application launched by VK in 2025 and endorsed by Russian President Vladimir Putin, was removed from Google’s Play marketplace on July 16, 2023. The app does not provide end-to-end encryption, raising concerns about government access to user communications. This removal is part of a trend affecting other VK-owned applications, coinciding with recent EU sanctions targeting VK Company and its subsidiary Communication Platform LLC, which oversees the Max app. The EU characterized Max as having extensive surveillance features used against critics of Russia's military actions in Ukraine. Apple also removed Max from its App Store in June without explanation. Max aims to be an all-encompassing platform for messaging, social media, digital identification, payments, banking, and government services, which critics say could enhance government monitoring of citizens. The Russian government has implemented strict measures against foreign social media platforms and previously enacted a ban on Telegram in 2026, which faced public backlash.