James Ohlen, a veteran of BioWare, oversaw the development of the MMO Star Wars: The Old Republic, which is currently managed by Broadsword. He had never played an MMO before taking on the project. Ohlen expressed regrets about the game's initial launch, which included 200 hours of content across eight origin stories, suggesting a more focused experience of around 60 hours would have improved quality. He noted that the vast amount of content led to a decline in quality, stating that creativity was compromised. Ohlen proposed a relaunch of the game as Star Wars: The New Republic, which was supported by EA executive Patrick Söderlund but ultimately rejected by EA's board due to concerns over the initial costly launch. By 2019, The Old Republic had generated nearly billion in revenue. In 2019, Ohlen co-founded Archetype Entertainment, but he left the studio in December 2025 for personal health reasons.