Meta Horizon Plus is teaming up with Xbox to bring the "starter edition" Xbox Game Pass, which includes a library of 50+ games, to VR users on Quest headsets.
Norton 360 Deluxe is a subscription service from Gen Digital that combines antivirus, firewall, VPN, and password management tools, covering up to five devices across various platforms. It includes features such as Norton Secure VPN, cloud backup for Windows PCs (up to 50 GB), Norton Password Manager, a smart firewall, and real-time malware scanning. The service is priced at €34.99 for the first year in Germany and around .99 in the U.S., with higher renewal prices. It is designed for households and small offices, providing multi-device coverage and ease of use. Norton 360 Deluxe is available through Norton’s website and retailers like Amazon, and it is recommended by review platforms for its comprehensive security features.
Norton Antivirus is a well-regarded malware protection tool, consistently ranking among the top in the industry with a robust suite of security features. It has a user-friendly interface similar to Malwarebytes, but intrusive upselling tactics detract from usability. Norton offers comprehensive scanning tools, including Quick Scan, Full Scan, Smart Scan, Targeted Scan, and Startup Scan, which successfully detected a Trojan missed by other antivirus software. Its Scam Protection tools provide alerts for online scams and phishing attempts, and it includes unique features like Deepfake Protection and an AI assistant named Genie. According to MRG Effitas, Norton blocked 98% of malware samples with a 0.33% miss rate, achieving a Level 2 certification. Pricing includes several plans, with Norton 360 Deluxe offering the best value at an introductory price of .99 for the first year, rising to .99 annually. Despite its strengths, the intrusive upselling makes it less recommendable compared to Malwarebytes, although it has unique capabilities in threat detection and a comprehensive suite of security tools.
Amazon has retired the Wondery podcast app and its Wondery+ subscription service, confirming this through an update to a blog post. Wondery-branded podcasts will continue under Amazon, with the studio producing shows like Armchair Expert and New Heights. Former Wondery+ subscribers are encouraged to explore Audible, which now offers a Standard plan for ad-free access to Wondery podcasts. Wondery’s shows remain accessible on platforms like Apple Podcasts and YouTube. The brand has faced challenges, including layoffs and a restructuring that moved its narrative podcasts to Audible.
Xbox is currently facing challenges under new CEO Asha Sharma, dealing with strategic misalignment, significant acquisitions, layoffs, and a financially burdensome games subscription service. The company has launched advertisements for Call of Duty: Modern Warfare 4, which include the disclaimer "NOT ON XBOX GAME PASS THIS YEAR," reflecting its current difficulties. These ads began running on platforms like Facebook, Instagram, and Threads on June 27. The decision to exclude Call of Duty from Game Pass at launch follows reports of a [openai_gpt model="gpt-4o-mini" prompt="Summarize the content and extract only the fact described in the text bellow. The summary shall NOT include a title, introduction and conclusion. Text: In a notable chapter of its recent history, Xbox finds itself navigating a turbulent landscape as it seeks to redefine its identity under the leadership of new CEO Asha Sharma. Despite ambitious aspirations, the gaming giant grapples with the repercussions of a strategic misalignment that has characterized its endeavors in the current decade. The company has made headlines primarily for its significant acquisitions within the gaming industry, only to face subsequent layoffs, alongside the launch of a games subscription service that has become a financial burden. This tumultuous journey has been further complicated by a brief insistence that all games should be synonymous with Xbox, a stance that inadvertently discouraged potential console ownership.
Strategic Shifts and Marketing Challenges
As the company braces for another potential wave of layoffs and studio closures, it has recently unveiled a series of advertisements for Call of Duty: Modern Warfare 4. These ads, first spotted by a user on Resetera, encapsulate the ongoing challenges faced by the gaming division, prominently featuring the disclaimer: “NOT ON XBOX GAME PASS THIS YEAR.” This stark message serves as a reflection of the brand's current predicament.
According to the Meta ad library, these advertisements commenced their run across platforms such as Facebook, Instagram, and Threads on June 27. While the decision to exclude Call of Duty titles from Game Pass at launch may be seen as a pragmatic move—especially following reports of a 0 million loss attributed to the service's impact on sales of Black Ops 6—it underscores a broader narrative of confusion and inconsistency in Xbox's branding strategy.
The removal of Call of Duty from Game Pass, coupled with adjustments to its pricing structure, appears to have yielded positive results in revenue growth for the service. However, the necessity of advertising that consumers must now pay for a title, rather than highlighting enticing features like “137 NEW WEAPON ATTACHMENTS,” signals a retreat from the previously bold marketing tactics. This shift raises questions about the clarity and coherence of Xbox's messaging, which has not shown significant improvement under the new leadership.
As Xbox continues to navigate these complex waters, the industry watches closely, pondering whether the adjustments will ultimately lead to a revitalized brand or further entrench the challenges that have plagued its recent history." max_tokens="3500" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" frequency_penalty="frequency_penalty"] million loss linked to the service's effect on sales of Black Ops 6. Although removing Call of Duty from Game Pass and adjusting pricing has led to revenue growth, the need to advertise that consumers must pay for titles instead of promoting features indicates a shift in marketing strategy. This situation raises concerns about the clarity and coherence of Xbox's messaging under the new leadership.
Rockstar Games has announced that GTA 6 will be released on November 19, 2026, focusing on a single-player experience. There is currently no integrated online feature with GTA 6, but speculation exists about the future of GTA Online, which may receive an update. Historically, Rockstar has launched online modes shortly after single-player games, as seen with GTA Online and Red Dead Online. Players who pre-order GTA 6 will receive a complimentary month of GTA+, indicating potential expansion of the subscription service.
As of January 2026, the Rockstar Games Launcher has 18.3 million monthly active users engaged with Grand Theft Auto V. A software update on March 31, 2026, introduced support for Windows 11 and various performance improvements. The anticipated launch of GTA 6 is scheduled for November 19, 2026. Since its launch in September 2019, the launcher has focused exclusively on Rockstar titles, facing competition from platforms like Steam and Epic Games Store. As of March 2026, GTA Online recorded 17.9 million players across major platforms, with 4.2 million daily active users. In 2026, PC players accounted for 42% of GTA V's global player base, translating to approximately 7.7 million monthly active PC players. The March 2026 update included enhancements such as an upgraded embedded browser and a new Discord Social SDK. Players in Brazil faced restrictions on purchasing through the launcher due to local consumer protection laws. The GTA+ subscription service had 878,284 active subscribers as of early 2026.
Xbox Game Pass has added Persona 5 Royal, an acclaimed RPG with a Metacritic score of 95, available for subscribers on PC, Premium, and Ultimate tiers. The game offers up to 140 hours of gameplay, requiring at least 100 hours to complete the main storyline. It features a blend of social simulation, narrative, anime-inspired aesthetics, and turn-based combat. Persona 5 Royal is a standalone experience, allowing new players to start without prior knowledge of the series. The duration of its availability on Game Pass is uncertain, but titles typically remain for 12 to 24 months.
Massively Multiplayer Online games (MMOs) have integrated live service features like seasonal content and battle passes, with varying outcomes. World of Warcraft has successfully implemented a free battle pass-like system through its Trading Post, enhancing player engagement. In contrast, Guild Wars 2's studio head Colin Johanson has stated that Guild Wars 3 will avoid a battle pass model, aiming for a more balanced player engagement. He noted that contemporary battle passes resemble subscription services and expressed concerns about overwhelming players, while also recognizing the issues with minimal rewards in games. The contrasting approaches of these titles illustrate the challenge developers face in balancing monetization and player satisfaction.
Subscribers of Xbox Game Pass Ultimate and PC Game Pass are excited about the newly launched game, Forza Horizon 6, which has been rated a “10/10 masterpiece” by many players. It is the second-highest-rated game of 2026 on Metacritic and the highest-rated day-one addition to Xbox Game Pass this year with a score of 91. The game has received a solid 4 out of 5-star rating on the Xbox Store and positive feedback on Reddit, where players have praised its Japanese aesthetic and seasonal changes. Forza Horizon 6 is a title from Xbox Game Studios, ensuring its permanent place in the Xbox Game Pass library, although it is not currently available via the Premium tier. Certain licenses may lead to its eventual removal from the service.
