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How do PC player demographics change at 50 hours vs. 30 minutes?
AppWizard
August 1, 2026

How do PC player demographics change at 50 hours vs. 30 minutes?

GameDiscoverCo newsletter has reached 45,000 subscribers. The Video Game History Foundation launched a ‘history of E3’ collection, including an introductory video, vintage footage, and a podcast. Microsoft reported a decline in Xbox revenue for four consecutive quarters, with Content & Services revenue at approximately .75 billion (down 10% year-over-year) and hardware revenue around million (down 13% year-over-year). Asha Sharma noted over 200 million new players joined Xbox in FY2026, but the business did not grow. PlayStation's PS5 sales reached 95.3 million, with a 1.6 million increase for the quarter but a 36% year-over-year decline. Active PSN users rose to 125 million, and profit surged by 37%. Meta's Reality Labs reported a loss of .6 billion in Q2, despite million in revenue. Slotbound, a roguelike auto-battler game, achieved 50,000 wishlists and 2,900 peak demo concurrent users. Over 1,000 PC games now operate direct channels, saving developers an estimated billion in platform fees in 2025. GameDiscoverCo’s Steam Fan Snapshot data revealed that the average age of players is 31 for Clair Obscur and 25 for R.E.P.O. 37.5% of respondents find games through short-form video, while 27.9% use traditional media websites. Players of ARC Raiders show a strong preference for the Steam Deck, and as playtime increases, console playtime declines.
Riot quickly backpedals on paid old-school skins in League of Legends Classic after backlash
AppWizard
July 19, 2026

Riot quickly backpedals on paid old-school skins in League of Legends Classic after backlash

League of Legends Classic has launched in Riot Games' public test environment, featuring a reduced champion roster and character builds from 2013 and earlier. The mode has received mixed reactions, particularly regarding its visual presentation, with modern character models and the option to unlock or purchase classic skins. A user criticized the charging for classic skins, leading to over 6,000 upvotes on a subreddit post. In response, Riot Games announced that all classic skins would be unlocked and set as the default appearance. Riot explained their design choice to blend elements from various patches to accommodate diverse player preferences, as indicated by survey responses. As the mode moves to standard servers, Riot plans to make changes based on player votes regarding new patches.
EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'
AppWizard
July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
Gravity Game Unite Launches 2nd Open Beta Test for PC MMORPG Ragnarok Zero: Global
AppWizard
July 7, 2026

Gravity Game Unite Launches 2nd Open Beta Test for PC MMORPG Ragnarok Zero: Global

Gravity Game Unite (GGU) has launched the 2nd Open Beta Test (OBT2) for its PC MMORPG, Ragnarok Zero: Global, from July 7, 2026, at 9:00 AM to July 15, 2026, at 7:59 AM (Malaysian Time). The OBT2 is available to players from Southeast Asia, Europe, and Oceania, featuring enhancements based on feedback from the initial OBT. New features include the mini-game Get Poring, the User-Generated Content system RO Factory, and MVP Raid events. Community engagement activities include pre-registration rewards, level milestone rewards, daily attendance checks, and a bug reporting event. Players can register and download the PC client from the official website.
Steve Ballmer once called Linux a “cancer” — it's funny Windows 10 holdouts may now see it as the cure for Windows 11’s hardware rules and the RAM crisis
Winsage
June 30, 2026

Steve Ballmer once called Linux a “cancer” — it’s funny Windows 10 holdouts may now see it as the cure for Windows 11’s hardware rules and the RAM crisis

Former Microsoft CEO Steve Ballmer initially described Linux as a "cancer" in 2001 but changed his perspective by 2016, supporting Microsoft's decision to port SQL Server to Linux. Microsoft President Brad Smith acknowledged the company's past underestimation of the open-source movement in 2020. Microsoft has integrated open-source solutions into its products, including PowerShell and Visual Studio Code, and launched Azure Linux 4.0. As Microsoft phases out support for Windows 10, critics argue this leads to programmed obsolescence, affecting up to 400 million PCs. Microsoft extended support for Windows 10 through its Extended Security Updates (ESU) program until October 14, 2026, with an additional extension through 2027. Rising hardware costs and stringent requirements for Windows 11 hinder many users' transitions. Advocacy groups are encouraging users to consider Linux, highlighting its advantages. Recent surveys show that 30% of HP PCs still run Windows 10, and a poll indicated that 68% of participants plan to stay with Windows 10 through 2027. There is a growing awareness among consumers regarding the potential shift to open-source alternatives like Linux.
SQL Server may be too lucrative for Microsoft to ditch, but too legacy to love
Tech Optimizer
June 18, 2026

SQL Server may be too lucrative for Microsoft to ditch, but too legacy to love

Microsoft's Build event highlighted its new AI agent, Scout, while SQL Server received limited attention, raising concerns about its future following Rohan Kumar's departure. Arun Ulag now oversees SQL Server, but analysts note a shift in priorities with SQL Server seemingly less emphasized. The 2022 SQL Server release was viewed as more of a marketing effort than a response to customer needs. Despite the introduction of vector search in SQL Server 2025, competitors had already offered similar features. Microsoft is shifting towards open-source solutions and PostgreSQL, although it reassured users of its commitment to SQL Server. SQL Server, launched in 1989, remains popular, ranking behind Oracle and MySQL. The on-premises database market is lucrative, generating significant revenue, and SQL Server holds a substantial share. Microsoft is unlikely to abandon this profitable segment, aiming to transition users to Azure SQL and SQL database within Fabric. However, migration compatibility issues may arise. Microsoft is also investing in PostgreSQL offerings to compete in the cloud database market, which is evolving rapidly. AWS currently leads in cloud DBMS revenue, posing a challenge for Microsoft. Despite uncertainties, support for SQL Server 2025 is guaranteed until 2036.
Viral pirate survival game Windrose has a release date, and it's very, very soon
AppWizard
April 9, 2026

Viral pirate survival game Windrose has a release date, and it’s very, very soon

Windrose is a "PvE survival adventure" game set in the Age of Piracy, allowing players to embark on solo or cooperative journeys with up to four friends. Players can build bases, recruit NPCs, trade with factions, and engage in challenging combat reminiscent of souls-lite mechanics. The game has gained significant attention, with over 1.5 million wishlists and 850,000 demo players during Steam Next Fest, ranking eighth on Steam's Most Wishlisted chart. Windrose is set to enter early access on April 14. The development team has made improvements based on feedback from over 12,000 surveys and 7,500 reviews, including enhanced multiplayer capabilities and changes to naval combat.
It Looks Like Steam Will Soon Use Frame Rate Data Gathered by Its Millions of Users to Estimate How Well a Gam
AppWizard
April 8, 2026

It Looks Like Steam Will Soon Use Frame Rate Data Gathered by Its Millions of Users to Estimate How Well a Gam

Valve is collecting frame rate data from its user base to predict game performance on individual systems. This initiative started with a SteamOS beta that gathers performance metrics. A code string in a recent Steam update suggests that Valve plans to use this data to estimate game performance based on users' CPU, GPU, and RAM specifications. Users will have the option to input their hardware details or receive projections based on their existing configuration. This feature aims to provide more comprehensive performance estimates compared to existing offerings from other digital game stores. The current data collection is limited to the beta client, but the rollout of this feature is expected to help gamers assess their hardware's capability to run new titles.
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