Microsoft is exploring the integration of advertisements into its XBOX gaming ecosystem without increasing prices. The company filed a patent on September 3 for a system that introduces ads during non-disruptive moments in games, such as loading screens or after missions. This system includes the concept of "advertising credits," allowing players periods free from ads. XBOX plans to incorporate ads into services like XBOX Cloud Gaming, which will offer a free tier for users who engage with ads. The company aims to prioritize player experience, avoid interrupting gameplay, maintain high-quality standards for ads, clearly distinguish ads from game content, and align ads with player expectations.