upsells Archives

Tech Optimizer

June 17, 2026

Best antivirus software 2026: free and paid picks

Viruses and malware have become more sophisticated, with phishing emails, AI-generated scams, and deepfake videos posing significant threats. In 2025, Americans lost .9 billion to online scams, affecting even tech-savvy individuals. Built-in malware protections on devices have improved, but the need for additional antivirus software depends on individual usage and risk tolerance. Microsoft Defender, integrated into Windows 11, scored 18/18 on AV-Test and provides real-time protection against various threats. XProtect on Mac updates malware signatures but may miss newer threats, while iPhone users generally do not need antivirus software due to iOS's sandboxing. Android users face higher malware risks and should consider dedicated antivirus solutions. Paid antivirus solutions often include features like VPN services, password managers, identity theft monitoring, and multi-platform coverage, justifying their cost. Many antivirus providers offer steep discounts for the first year, followed by significant price increases upon renewal, so it's advisable to disable auto-renewal and seek new customer rates. Bitdefender Total Security is recommended for its malware detection and light system impact, while McAfee+ Premium offers unlimited device coverage for families. Norton 360 Deluxe provides a comprehensive feature bundle, and Microsoft Defender is the only recommended free antivirus, achieving a perfect score on AV-Test without intrusive ads or upsells.

Winsage

April 23, 2026

Tested: Windows 11 setup screen now finally lets you skip forced updates, and go directly to the desktop

Microsoft has enhanced the Windows 11 setup process by introducing an "Update Later" toggle, allowing users to bypass forced updates during device setup. This feature enables users to continue with the setup while updates are checked in the background, granting them access to their desktop without interruption. Users can manage updates at their convenience once on the desktop. Microsoft is also considering removing the mandatory Microsoft account requirement for Windows 11 Home users and reducing upsells in the out-of-box experience (OOBE). Additionally, the company has introduced web-based Copilot into the OOBE, though its widespread deployment is not yet planned.

Winsage

April 23, 2026

Microsoft says it’s rebuilding Windows 11 around what users actually want: performance, reliability, quality and craft

Microsoft is committed to enhancing Windows 11 based on consumer feedback, particularly from the Windows Insiders community. A dedicated team of product experts and engineers is guiding this initiative, analyzing user feedback collected over recent months. Microsoft has been engaging with critical feedback since early 2026, with increased attention lately. Future changes to Windows 11 will be influenced by user suggestions, which are treated as valuable contributions. Upcoming features include improvements to legacy interfaces, multitasking capabilities, a faster File Explorer, a cleaner Notifications Center, fewer reboots during updates, the option to pause updates indefinitely, and reduced upsells during the Out-Of-Box Experience. Eighteen major improvements have already been identified, with more expected.

Tech Optimizer

April 2, 2026

Norton Review 2026: Solid Antivirus With Great Safe Browsing Tools and Parental Controls

Norton Antivirus has a score of 8.3/10. It offers extensive parental controls on some plans, cloud backups for sensitive data, and a high-quality safe browser. However, its identity theft protection features are limited to US-based users, it has higher resource usage than most competitors, and reaching human customer support can be difficult. Norton began as an antivirus company in 1982 and has expanded to include a password manager, safe browser, cloud backups, and privacy monitoring tools. The LifeLock plans provide identity theft protection and insurance for US users. The antivirus software features easy setup, optimization tools for Windows and MacOS, scam detection, and privacy monitoring. Norton offers various plans, including Norton AntiVirus Plus, Norton 360 Standard, Norton 360 Deluxe, and Norton 360 with LifeLock Select Plus, each with different features and pricing. The plans can cover multiple devices, with costs starting at a competitive rate for the first year. Norton’s antivirus software includes real-time protection, manual and automated scans, and scan scheduling. Its parental controls are a notable feature, and while cloud backups are available, storage may be limited. Free tools include a password manager, data breach scan, and safe browser. Norton’s usability is straightforward, with an intuitive account setup and installation process. The antivirus operates with moderate resource usage, maintaining a low footprint during routine tasks. Norton has a strong reputation for malware detection, maintaining a perfect security ranking from AV-Test and high online detection rates from AV-Comparatives. Its password manager and backup systems use AES-256 encryption, and its VPN follows a no-logs policy. Customer support options include a community forum, knowledge base, and 24/7 live chat and phone support, though email support is not available. Norton is considered a good value for families and budget-conscious users, with pricing starting at an affordable rate for single-device coverage. It is suitable for users seeking active threat protection and parental controls, though alternatives like Bitdefender or Malwarebytes may be better for those prioritizing efficiency and advanced features.

Tech Optimizer

April 1, 2026

Norton Review 2026: Solid Antivirus With Great Safe Browsing Tools and Parental Controls

Norton Antivirus has a score of 8.3/10. It offers extensive parental controls on some plans, cloud backups for sensitive data, and a high-quality safe browser. However, its identity theft protection features are limited to U.S. users, it has higher resource usage than most competitors, and reaching human customer support can be difficult. Norton provides a comprehensive cybersecurity suite that includes a password manager, safe browser, cloud backups, and privacy monitoring. Its antivirus software features real-time protection, manual and automated scans, and scan scheduling. Norton Family allows parents to implement controls on children's devices. Norton does not offer a free version but provides complimentary tools such as a password manager and data breach scan. Norton AntiVirus Plus is priced for basic security needs, while Norton 360 Standard and Deluxe offer additional features like dark web monitoring and enhanced parental controls. The setup process is user-friendly, and the software operates smoothly with moderate resource usage during scans. Norton’s additional tools include device optimization, a safe browser, and a privacy monitor, though some features may not meet expectations. Norton has received high marks in security rankings, maintaining a perfect security ranking from AV-Test for the past decade. It employs strong encryption protocols for its tools and adheres to a no-logs policy for its VPN. Customer support options include a community forum, knowledge base, and 24/7 live chat and phone support, though email support is absent. Norton’s pricing is competitive, especially for families, and it can cover up to 10 devices depending on the plan.

Tech Optimizer

March 31, 2026

Norton Review 2026: Solid Antivirus With Great Safe Browsing Tools and Parental Controls

Norton Antivirus has a score of 8.3/10. It offers extensive parental controls, cloud backups for sensitive data, and a high-quality safe browser. However, its identity theft protection features are limited to US users, it has higher resource usage than competitors, and reaching human customer support can be challenging. Norton provides various cybersecurity tools, including a password manager, safe browser, and privacy monitoring tools. Its antivirus software includes real-time protection, automated scans, and optimization tools for Windows and MacOS. The plans available include Norton AntiVirus Plus, Norton 360 Standard, Norton 360 Deluxe, and Norton 360 with LifeLock Select Plus, each with varying features and pricing. Norton’s usability is straightforward, and it operates smoothly with moderate resource usage during scans. The service has a strong reputation for malware detection and solid privacy policies, though customer support lacks email options. Overall, Norton is suitable for families and users seeking robust online protection, but alternatives may offer better resource efficiency.

Winsage

March 31, 2026

Microsoft confirms Windows 11 update to modernize legacy UI, as Control Panel and other legacy features continue to live

Microsoft is phasing out legacy features in Windows 11, including the Control Panel, and is modernizing aspects of the operating system in response to user feedback. The company is working on an overhaul of the dark mode feature, which will extend to legacy pop-ups like the Windows Run dialog and the Windows Registry Editor, although no specific timeline has been provided for these updates. Microsoft is developing new tools to modernize legacy dialogs and user interfaces, with a focus on modernizing Windows as a primary goal. Recent Windows preview builds show a modernized Windows Run developed with WinUI 3, which supports dark mode and will include enhanced search capabilities. The legacy Run will remain available and will also receive a dark mode update. Microsoft plans to roll out these changes throughout 2026. Additionally, features like a movable and resizable taskbar and a native Start menu are being prioritized, along with the introduction of 100% native applications for Windows 11. A major update for Windows 11 was unveiled on March 20, which included plans to reduce ads and potentially remove the requirement for a Microsoft account.

Winsage

March 28, 2026

Windows 11 Update Aims to Cut Upsells and Improve User Experience

Microsoft is shifting its strategy for Windows 11 to reduce intrusive ads, upsells, and distractions based on user feedback. The company plans to scale back promotional content, particularly in the Start menu and system notifications, to create a cleaner user interface. The integration of Copilot, Microsoft's AI assistant, will be reduced in various applications to minimize distractions. Users will gain more control over updates, including the timing of installations and fewer forced restarts. Additional improvements include the ability to move the taskbar, enhanced performance and reliability, and a reduction of intrusive AI elements. Microsoft has acknowledged user criticism and is focusing on meaningful improvements in response to feedback.

Winsage

March 22, 2026

Microsoft says it’ll make Windows 11 a calmer OS with fewer upsells or ads, as it tries to win back users

Microsoft has confirmed plans to reduce the presence of "upsells" in Windows 11 to enhance user experience. This announcement was made on March 20, coinciding with a significant update focused on performance and quality-of-life improvements. The update includes a faster File Explorer, a transition of the Start menu to WinUI 3, and an option to pause Windows updates indefinitely. There will also be a reduction in the use of Copilot across applications like Notepad. Microsoft is reconsidering the necessity of a Microsoft account during the Out-Of-Box Experience (OOBE) and aims to decrease built-in promotions within Windows 11. Scott Hanselman, a Microsoft engineering leader, acknowledged user frustrations and stated the goal is to create “a calmer and more chill OS with fewer upsells.” Users have expressed dissatisfaction with aggressive marketing tactics, including ads for Microsoft services during the setup process and full-screen alerts encouraging the switch to Edge. While some ads can be disabled, many users feel that they should not encounter advertisements after purchasing the operating system or devices.