Windows 10 users are now encountering a new wave of advertisements that not only encourage them to upgrade to Windows 11 but also suggest that they consider acquiring a new device—a Copilot+ PC. This initiative is part of a broader strategy by Microsoft to promote Windows 11 through full-screen advertisements, which have become a familiar sight for those still operating on the older OS. These pop-ups serve as reminders that support for Windows 10 will cease next year, prompting users to make a decision about their computing future.
According to reports from Windows Latest, the push for a Copilot+ PC is particularly noteworthy. Microsoft is emphasizing the enhanced capabilities of Windows 11, urging users to “do more” with a new machine. The Copilot+ PCs, equipped with exclusive AI functionalities, are being presented as the optimal choice for experiencing the full potential of the latest operating system. Microsoft has confirmed that this aggressive marketing approach is part of a concerted effort to transition users to Windows 11.
Analysis: Glossing over some major issues
This campaign marks a significant step in Microsoft’s ongoing endeavor to migrate Windows 10 users to its latest platform. Throughout the year, users have been inundated with messages encouraging upgrades, and the frequency of these notifications is expected to escalate as the deadline for Windows 10 support approaches in 2025. While the notion of purchasing a new PC is being promoted, particularly for those whose current devices do not meet Windows 11’s hardware requirements, it raises concerns about the environmental impact of discarding older machines.
Many users may find themselves forced to retire their existing PCs, often due to outdated components such as a lack of TPM or older processors. This situation has sparked discussions about the potential waste generated when Windows 10 reaches its End of Life in October 2025. Notably, there has been little acknowledgment from Microsoft regarding the environmental implications of this transition, despite warnings from various third parties about the looming crisis.
In a small concession, Microsoft has introduced an option for consumers to purchase extended support for Windows 10, albeit limited to one additional year, effectively delaying the inevitable until October 2026. While this move offers some respite, it does little to address the broader issues at play in the tech ecosystem.
