What you need to know
- Windows Insiders can now test an updated version of the Microsoft Store.
- The improved Microsoft Store experience places trailers for apps and games near the top of a listing.
- You need to be on version 22409 or later of the Microsoft Store to see the new experience.
- At the moment, the new experience is limited to Insiders, but it should ship to everyone in the near future.
The Microsoft Store on Windows 11 is undergoing a transformation, promising an “immersive experience” that enhances user engagement right from the top of app and game listings. With the rollout of version 22409, users will be greeted with trailers or captivating hero images that showcase the offerings in a visually appealing manner. This fresh design caters to both light and dark mode preferences, ensuring a seamless experience regardless of user choice.
Currently, this revamped experience is exclusive to Windows Insiders, but Microsoft has assured users that it will soon extend to the broader community. The update, which began its rollout this week, signifies a commitment to enhancing the overall user experience within the Microsoft Store.
Microsoft elaborated on the new feature, stating, “We’re introducing a new feature for product pages that adds an immersive experience to the top of the page. For apps and games that provide a trailer, you’ll be able to enjoy it as you navigate to their various pages.” For those products without trailers, developers will provide stunning hero images to maintain visual appeal. Additionally, users will have the flexibility to toggle video autoplay on or off through the Store settings.
The journey to improve the Microsoft Store has been ongoing since the days when it was criticized for its lackluster performance, particularly for core gamers. Back in 2018, concerns were raised about the need for significant changes, and since then, Microsoft has made strides to enhance both speed and reliability. Today, the Store boasts a more extensive library of apps and games, moving away from its earlier focus on third-party applications.
Despite these advancements, the Microsoft Store still grapples with a tarnished reputation that lingers from its initial launch. Many users remain skeptical, having never revisited the platform after their first experiences. However, with Windows 11 now in the hands of hundreds of millions, there is a renewed opportunity for the Microsoft Store to reclaim its place in the hearts of users who may have overlooked it in the past.
