The latest insights from Omdia indicate a notable uptick in the global PC market, with total shipments of desktops, notebooks, and workstations rising by 6.8% to reach 72 million units in the third quarter of 2025. This growth is underscored by Apple’s Mac, which achieved a commendable 4.3% year-over-year increase, surpassing the significant milestone of 6 million units shipped for the fifth consecutive quarter.
Market Dynamics and Key Players
In the notebook segment, which includes mobile workstations, shipments climbed by 4% to 57.2 million units. Meanwhile, desktop shipments, encompassing desktop workstations, experienced a robust growth of 17%, totaling 15.2 million units. A crucial factor driving this surge in demand is the impending end-of-support deadline for Windows 10, which has prompted a wave of refresh activity across various end-user segments.
Lenovo emerged as a standout performer in Q3 2025, solidifying its lead in the global PC market with a remarkable 17% growth, resulting in shipments of 19.4 million units. HP followed closely, securing the second position with shipments of 15.0 million units, reflecting an 11% year-on-year increase. Dell maintained its third-place ranking with a modest 3% annual growth, bolstered by the ongoing refresh momentum in the market. Apple, positioned fourth, recorded mid-single-digit growth, while Asus rounded out the top five vendors, shipping 5.8 million units—a 7% increase from the previous year.
As the landscape of the PC market continues to evolve, these figures highlight the dynamic interplay of consumer demand, technological advancements, and strategic positioning among key players.
