What you need to know
In an exciting development for small and mid-sized businesses, Google has unveiled Pomelli, a cutting-edge AI marketing tool emerging from the innovative minds at Google Labs and DeepMind. This new offering aims to empower businesses that may lack extensive marketing budgets or dedicated design teams, providing them with the means to create professional, on-brand campaigns with ease.
At the heart of Pomelli’s functionality is its ability to understand a brand’s unique identity. The tool begins by scanning the business’s website to construct what is referred to as a “Business DNA.” This comprehensive profile captures essential elements such as tone, colors, fonts, and overall identity, ensuring that the campaigns generated resonate authentically with the brand’s essence.
Moreover, Pomelli comes equipped with built-in editing tools that allow users to make adjustments to both text and visuals directly within the platform. This feature enables businesses to refine their marketing materials before finalizing and downloading the creatives, ensuring that every detail aligns perfectly with their vision.
As part of its public beta launch, Pomelli is now available in the U.S., Canada, Australia, and New Zealand, with support for English. Google emphasizes that this is just the beginning, inviting users to provide feedback to help enhance the experience further. With Pomelli, small and medium-sized enterprises can look forward to a new era of marketing that combines sophistication with simplicity.
