Copilot fails badly in a new Windows ad, and users are understandably fuming
November 18, 2025
In recent days, Microsoft has found itself at the center of a heated discussion following comments made by Windows chief Pavan Davuluri regarding the evolution of Windows into what he termed an “Agentic OS.” This remark, shared on X (formerly Twitter), was met with significant backlash, prompting Davuluri to disable replies to the post.
The latest wave of criticism stems from a Copilot advertisement featuring the popular YouTuber @uravgconsumer. In the ad, Copilot is depicted assisting a user in adjusting text size. The interaction begins with the user asking, “Hey Copilot, I want to make the text on my screen bigger.” While Copilot directs the user to the “Display settings,” it fails to complete the necessary steps.
Upon the user’s second request, Copilot reveals the scaling option, which was already set at 150%. It explains that this setting impacts text, apps, and UI elements. However, the user opts for a 200% scaling instead, disregarding Copilot’s suggestion.
This oversight did not go unnoticed, as many users quickly pointed out that the advertisement neglected to highlight the built-in accessibility feature that allows for text size adjustments without altering the overall UI scaling. The reactions on social media were swift and critical:
There are only two valid possibilities here. 1 – you ask the AI to change the text size and it just does it. 2 – you go to the settings and adjust it yourself. If AI or any other instructions are needed to change the text size, then the UI is fundamentally broken.
— John Ward (@jwflame)
Nice this is an awesome demonstration on why I should finally switch to Linux 😍
— CanG (@GuelerCan)
Literally NO ONE uses their computer like this. Why do you do this, Windows? You ignore pretty clear and consistent feedback and make your product objectively worse every patch.
— Rei Tsukino ☕️Coffee Cat☕️ (@ReiTVT)
This backlash occurs against a backdrop of increasing unease regarding Microsoft’s ambitions for Windows 11 as an “agentic OS.” Longtime users have expressed frustration over the platform’s tendency toward unnecessary bloat, mandatory accounts, and disruptive updates. Many are calling for Microsoft to prioritize usability improvements over showcasing AI features that often lead to confusion.
Copilot fails badly in a new Windows ad, and users are understandably fuming
In recent days, Microsoft has found itself at the center of a heated discussion following comments made by Windows chief Pavan Davuluri regarding the evolution of Windows into what he termed an “Agentic OS.” This remark, shared on X (formerly Twitter), was met with significant backlash, prompting Davuluri to disable replies to the post.
The latest wave of criticism stems from a Copilot advertisement featuring the popular YouTuber @uravgconsumer. In the ad, Copilot is depicted assisting a user in adjusting text size. The interaction begins with the user asking, “Hey Copilot, I want to make the text on my screen bigger.” While Copilot directs the user to the “Display settings,” it fails to complete the necessary steps.
Upon the user’s second request, Copilot reveals the scaling option, which was already set at 150%. It explains that this setting impacts text, apps, and UI elements. However, the user opts for a 200% scaling instead, disregarding Copilot’s suggestion.
This oversight did not go unnoticed, as many users quickly pointed out that the advertisement neglected to highlight the built-in accessibility feature that allows for text size adjustments without altering the overall UI scaling. The reactions on social media were swift and critical:
This backlash occurs against a backdrop of increasing unease regarding Microsoft’s ambitions for Windows 11 as an “agentic OS.” Longtime users have expressed frustration over the platform’s tendency toward unnecessary bloat, mandatory accounts, and disruptive updates. Many are calling for Microsoft to prioritize usability improvements over showcasing AI features that often lead to confusion.
via: Windows Central