Recent research conducted by Kaspersky reveals a concerning trend among Generation Z, who, despite their extensive online presence, are increasingly vulnerable to cyber threats. The study, which surveyed 7,200 respondents globally, indicates that over half of Gen Z participants—52%—have encountered cyber attacks targeting their devices, online accounts, or personal data. Alarmingly, 17% reported having their social media accounts compromised, while 12% experienced loss of access to gaming accounts.
Digital Confidence vs. Security Awareness
This research highlights a notable disparity between the confidence young individuals exhibit in navigating the digital landscape and their actual capacity to safeguard themselves against potential online dangers. With 67% of respondents identifying smartphones as their primary device for internet access, and 57% admitting to spending more time online than offline, Gen Z stands out as the most digitally engaged generation surveyed.
However, this heavy reliance on digital platforms does not translate into robust security practices. Only 27% of Gen Z respondents utilize antivirus software on their mobile devices, and the habit of changing passwords regularly appears to be waning. While 38% of participants deemed the photos and personal documents on their devices as critically important, only 28% consistently back up this vital data. This leaves many at risk of significant data loss should their devices become compromised, damaged, or lost.
Irina Ermilova, Vice President for Consumer Product Management at Kaspersky, emphasizes the gap between familiarity with digital tools and actual security expertise. “Gen Z has grown up online, so digital services often feel intuitive and familiar to them. However, familiarity should not be confused with security expertise. Being able to navigate apps, platforms, and devices confidently does not necessarily mean being able to identify scams, manage passwords securely, or protect personal data,” she noted.
In light of these findings, Kaspersky advocates for the integration of cybersecurity practices into daily digital routines. Recommendations include the use of security software, the creation of strong and unique passwords for different accounts, and the regular backing up of important files. To further assist young users in recognizing online threats, Kaspersky has introduced an interactive online game, Case 404, which aims to educate players about phishing attempts, scams, and tactics used in account takeovers through engaging fictional scenarios based on real-world digital threats.
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