Beats by Dre and Minecraft Collab on a Limited-Edition Drop

Beats by Dre Launches Co-Branded Headphones with Minecraft

Diving into the world of gaming and music, Beats by Dre has unveiled a new line of co-branded headphones with Minecraft. The announcement was made through a quirky animated video featuring a soundtrack by Imagine Dragons.

The short film, created by Paris-based agency Golgotha, showcases the special-edition Beats Solo 4 headphones with unique Minecraft-inspired designs. These headphones feature metallic green hinges and the iconic Creeper character from the game as embellishments.

Beats, owned by Apple, has a history of collaborations across various industries, including fashion, art, sports, and gaming. The brand has previously worked with the NBA, Stüssy, FaZe Clan, and graphic designers on limited-edition products.

Chris Thorne, the Chief Marketing Officer at Beats, expressed the brand’s commitment to connecting with new audiences through innovative partnerships. He highlighted the significance of collaborating with Minecraft, the best-selling video game of all time, to showcase the power of music in shaping our world.

From 2009 to Present

Minecraft recently launched a promotional campaign celebrating its 15th anniversary with the “15 Days of Minecraft” event. Fans had the opportunity to receive freebies and discounts on various games, including Minecraft Legends and Minecraft Dungeons.

The game’s developer, Mojang, released an update focusing on multiplayer combat, introducing new weapons, potions, and enchantments to attract new players and engage existing fans.

Minecraft has a global presence, with millions of players from diverse markets, including Antarctica and Vatican City. The brand has a history of cross-category collaborations, such as the partnership with Crocs last year.

Blending Digital and IRL

Consumers purchasing the Beats x Minecraft headphones will receive a unique code to redeem an in-game headphone character creator item. Additionally, Minecraft content creator TinaKitten will curate an exclusive playlist available on Apple Music.

To mark the headphone launch, an event was held at Apple Fifth Avenue in New York, featuring TinaKitten in conversation with Travis Mills, an Apple Music radio host.

AppWizard
Beats by Dre and Minecraft Collab on a Limited-Edition Drop