AdHoc’s management simulation game, Dispatch, has captured the attention of gamers and industry insiders alike, successfully carrying forward the legacy of Telltale’s choose-your-own-adventure format. The game’s episodic release strategy has emerged as a standout feature, winning over even the most skeptical critics, such as Fraser Brown. Michael Choung, the executive producer, recently emphasized that this format has “absolutely proven itself,” as it maintains player engagement over a longer duration compared to traditional one-time releases.
Episodic Success
Natalie Herman, the lead producer, echoed Choung’s sentiments, noting that the team effectively operated as a live-service game for an entire month by releasing four episodes. Choung further clarified that while episodic releases can be beneficial, they are merely one piece of a larger puzzle. He cautioned that relying solely on this format for success is misguided. “If you think episodic alone is going to be the thing that dictates success for you, then good luck!” he remarked.
Choung attributes the heart of Dispatch’s success to the strength of its creative content. He believes that if the narrative is compelling, the format can be flexible, and the game will likely thrive regardless of the release strategy. He speculated that had Dispatch been released all at once, it would have performed adequately but not reached the heights it has achieved with its staggered rollout.
Moreover, Choung advised that applying an episodic structure to a game lacking a solid story could lead to disappointment. He described this approach as “flirting with people that aren’t attracted to you whatsoever,” suggesting that episodic releases should act as a “multiplier” for existing quality. “If it’s good, then it’s going to do better. And if it’s not, honestly, it’s not going to save you. It might even be worse,” he cautioned.
One of the key factors contributing to Dispatch’s popularity is the relatively short wait time between episodes. Unlike early Telltale games, which often left players waiting for extended periods, Dispatch’s weekly release schedule has fostered sustained enthusiasm among its audience. This timely cadence has undoubtedly played a significant role in its success, keeping players engaged and eager for the next installment.
