Don’t expect Minecraft to go free-to-play anytime soon, as Mojang says “It doesn’t really work with the way we built it”

Minecraft continues to dominate the gaming landscape, maintaining its status as the best-selling game of all time. Even in 2025, its popularity shows no signs of waning since its initial launch in 2011. While many blockbuster titles have shifted towards a free-to-play model, with games like Fortnite, Marvel Rivals, and Roblox leading the charge, Minecraft has steadfastly remained a paid title. This strategy appears to be paying off, as it has consistently held a spot on the Nintendo Switch eShop’s best-selling list since its release in 2017.

Staying True to Its Roots

In a recent interview with IGN, Mojang producer Ingela Garneij articulated the company’s commitment to its original business model. “It doesn’t really work with the way we built it,” she stated, emphasizing that the game’s design and monetization strategy were conceived with a different purpose in mind. “It’s a purchase of the game, and then that’s it,” she added, confidently dubbing Minecraft “the best deal in the world.” This approach has allowed Mojang to carve out a unique niche in a market increasingly dominated by free-to-play games.

In addition to its enduring success in the gaming realm, excitement is building around a forthcoming Minecraft movie featuring Jack Black, further solidifying the franchise’s cultural impact. Mojang’s ability to maintain its identity while navigating the evolving gaming landscape suggests that the company is not only thriving but also poised for continued success.

Interestingly, a former Mojang developer recently shared that the name of Minecraft: Pocket Edition was a homage to the Nintendo Game Boy Pocket, highlighting the game’s deep-rooted connections to gaming history. As Minecraft continues to evolve, its legacy remains firmly anchored in both innovation and nostalgia.

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Don't expect Minecraft to go free-to-play anytime soon, as Mojang says "It doesn't really work with the way we built it"