In a significant development within the European gaming landscape, Embracer Group has announced the upcoming spin-off of the newly rebranded Coffee Stain Group. This transition, detailed in a recent investor release, marks a strategic move to establish Coffee Stain as an independent entity focused on community-driven game development and publishing.
Details of the Spin-Off
Previously known as Coffee Stain and Friends, the Coffee Stain Group is set to operate autonomously by the end of 2025. The group encompasses several notable studios, including Coffee Stain, Ghost Ship Games, and Tuxedo Labs, along with various developers under the Amplifier Game Invest umbrella. The intellectual properties (IPs) associated with this group are impressive, featuring popular titles such as:
- Goat Simulator
- Deep Rock Galactic
- Satisfactory
- Valheim
Anton Westbergh, CEO and co-founder of Coffee Stain Group, expressed a mix of pride and anticipation regarding this new chapter. “We’re really proud of everything we’ve built as part of Embracer, and grateful for the support and trust we’ve received over the years,” he stated. “Now, as we take the step to become a separately listed company, it feels both exciting and, honestly, a little bit scary—but in a good way.”
Westbergh emphasized that the gaming industry is becoming increasingly competitive, yet rewarding for those who navigate it wisely. He believes that this spin-off will provide the clarity and control necessary for Coffee Stain to thrive independently. “We can now focus even more on what we do best—supporting our developers, staying close to our communities, and building an even brighter future for Coffee Stain,” he added.
Support from Embracer Group
Lars Wingefors, CEO of Embracer Group, echoed Westbergh’s sentiments, highlighting the immense talent, IPs, and communities that Coffee Stain Group possesses. “To date, it has been a true recipe for success,” he remarked. Wingefors expressed confidence in Westbergh’s strategic vision and leadership, noting the long-term potential for attracting partnerships with like-minded independent game developers and talents.
This announcement follows Embracer Group’s recent decision to spin off its tabletop-focused subsidiary, Asmodee, which was burdened with nearly billion in debt. Additionally, the company has rebranded its previously named Middle Earth and Friends to Fellowship Entertainment, which includes studios such as Plaion, THQ Nordic, and Warhorse Studios.
