John Wick Hex and Tron Catalyst dev Mike Bithell thinks licensed games have evolved past ‘lunchbox tie-ins’ because ‘the people who played licensed games are now bosses in the companies that are licensing IP’

In a recent conversation with Mike Bithell, the founder of Bithell Games, we delved into the evolving landscape of licensed games, particularly in light of the studio’s latest release, Tron: Catalyst. The gaming industry has undergone significant transformations since the days when nearly every blockbuster film was accompanied by a PS2 tie-in. Today, we find ourselves in a distinct era characterized by a divide between smaller-scale spin-offs, like those crafted by Bithell Games, and expansive triple-A titles, such as Insomniac’s acclaimed Spider-Men.

Shifts in the Gaming Landscape

Bithell articulated this shift with clarity, stating, “It has fully split. Like, there is that big gulf between the games.” This observation reflects a broader trend within the industry, where the once-thriving middle class of game development seems to have vanished. The landscape is now dominated by either indie projects or massive productions, leaving little room for the mid-tier titles that once flourished.

Another critical aspect of this evolution, according to Bithell, lies in the changing attitudes of companies that hold the licensing rights to various properties. He noted that these entities now possess a fundamentally different perspective on their intellectual properties compared to the ’90s and early 2000s. This shift has undoubtedly influenced the types of games that are being developed and the strategies employed by studios like his.

As for Tron: Catalyst, it has made its debut on Steam, albeit just after the Steam Summer Sale, which means it missed the opportunity for a promotional price drop. However, fans of Bithell Games can take advantage of steep discounts on the studio’s other titles, including the beloved Thomas Was Alone and the strategic John Wick Hex. This ongoing sale reflects the studio’s commitment to providing engaging gaming experiences, even as the industry continues to evolve.

AppWizard
John Wick Hex and Tron Catalyst dev Mike Bithell thinks licensed games have evolved past 'lunchbox tie-ins' because 'the people who played licensed games are now bosses in the companies that are licensing IP'