Digital media agency Infinitize has embarked on an innovative journey to empower independent developers through its latest initiative, Vendetta. This venture, characterized as “publishing-as-a-service,” brings together a team of seasoned professionals with backgrounds at renowned companies such as Devolver and Good Shepherd.
Supporting Indie Developers
At its core, Vendetta aims to provide indie studios with essential marketing expertise, allowing them to focus on what they do best: creating captivating games. In a strategic move to enhance its offerings, Infinitize has also partnered with The Lippin Group, a communications agency known for its effective outreach strategies.
Infinitize CEO Jenny Zha articulated the vision behind Vendetta, stating, “Gaming has always been the frontline of fandom—where communities fight for what they love and shape culture from the ground up.” She emphasized that the future of gaming is not reserved for the largest studios but rather belongs to the most daring and innovative developers. “At Infinitize, we’ve seen firsthand how fandom fuels revolutions. Vendetta is our way of backing the rebels: the indie devs with vision, grit, and a game worth fighting for,” Zha added.
As of now, Infinitize has yet to disclose the specific indie studios that will benefit from this initiative, leaving the gaming community eager for updates on this promising collaboration.