OREO has embarked on an innovative partnership with the eagerly awaited ‘A Minecraft Movie,’ set to hit theaters on April 4, 2025. This collaboration aims to immerse fans in a whimsical world where creativity is not just an avenue for crafting but a vital component for survival. OREO invites enthusiasts to taste, play, and win, presenting what it describes as its most playful snacking experience to date, complete with exclusive, one-of-a-kind prizes that are not available for purchase.
Special Edition Cookies and Unique Experiences
As part of this exciting partnership, OREO has unveiled four Special Edition cookies, each embossed with symbols that resonate with the Minecraft universe: the iconic Pickaxe, Crystal, Sword, and Creeper. These designs are sure to captivate both devoted fans of the film and OREO aficionados, encouraging them to indulge in both the cookies and the cinematic experience.
In a move that elevates the concept of interactive snacking, OREO has introduced a unique gaming mechanic. Fans can bite their cookie into a square shape and scan the custom embossments to unlock a themed augmented reality (AR) experience. This engaging platform allows players to hunt for hidden elements from ‘A Minecraft Movie,’ blending the realms of gaming and snacking in a delightful manner.
Moreover, the Special Edition cookies provide an opportunity for fans to win exclusive OREO x ‘A Minecraft Movie’ merchandise, adding an extra layer of excitement to the experience.
Perrine Pierrard-Willaey, Marketing Director Europe at OREO, expressed enthusiasm about the collaboration, stating, “At OREO, our mission is to bring more playfulness into the world, and our latest partnership with ‘A Minecraft Movie’ is set to be our most playful collaboration yet—by paying homage to the beloved blocks of Minecraft with our iconic round cookie. We’ve seen some amazing partnerships in the past, from Xbox to Batman, so we hope this partnership excites fans just as much, and we can’t wait to see them taste, play, and win!”
Julie Moore, Senior Vice President of Global Brand Partnerships at Warner Bros. Pictures, echoed this sentiment, noting, “’A Minecraft Movie,’ just like the hugely popular game that inspired it, is all about empowerment through creativity, and no cookie has inspired more creative ways to consume it than OREO. The fact that the classic circle shape is embracing the renowned Minecraft block makes our partnership one for the ages.”
Fans eager to join in on the fun can visit www.oreo.eu or engage with the community on social media at @OREOUKI.
