Princess Cruises has unveiled MedallionNet Max, an advanced onboard Wi-Fi service designed to cater to the needs of today’s digitally-savvy travelers. This new offering promises to deliver impressive speeds, reaching hundreds of megabits per second in optimal conditions. The initiative aims to enhance the cruise experience and attract a broader audience, particularly as the demand for seamless connectivity continues to rise. Travelers can expect to see an influx of social media content from influencers showcasing their experiences aboard these modern vessels.
Since 2018, Princess has been at the forefront of high-performance onboard Wi-Fi, leveraging cutting-edge satellite technology to ensure that every stateroom is equipped with a reliable access point. The introduction of Medallion wearables has further enhanced the guest experience, allowing families to stay connected while navigating the expansive cruise ships. Notably, Princess Cruises is the only operator to utilize a comprehensive range of bandwidth sources, including low Earth orbit (LEO) satellites like Starlink, medium Earth orbit (MEO), geostationary (GEO) satellites, and 5G terrestrial networks. This multifaceted approach has effectively transformed the cruise experience, moving away from the isolation felt during the pandemic.
Cruise ship tech
Historically, cruise ships were not known for their technological advancements, but recent developments have changed that narrative. Since 2017, Princess Cruises has made significant strides in enhancing connectivity for its guests, moving from a time when internet access was slow and costly to a modern era where high-speed Wi-Fi is the norm. John Padgett, who has transitioned from chief experience and innovation officer to president of Princess Cruises, has been instrumental in this technological evolution. The focus has been on creating a seamless experience for guests, allowing them to enjoy their vacations without the hassle of connectivity issues.
New service levels
With the launch of MedallionNet Max, Princess Cruises now offers two tiers of Wi-Fi service: MedallionNet Classic and MedallionNet Max. The Classic tier maintains the reliable performance and global coverage that guests have come to expect, while the Max tier provides prioritized access to the highest quality bandwidth available, typically sourced from Starlink. This premium service is included in the brand’s popular bundles—Princess Plus and Princess Premier—designed to offer guests maximum value and experience.
For those opting for the MedallionNet Classic, pricing remains competitive at per day for a single-device plan and for a multi-device plan. Guests will find the transition to the new service levels effortless, as the appropriate connectivity tier will be automatically assigned based on their chosen package, ensuring a straightforward and user-friendly experience.
Minecraft on a Princess cruise
In an innovative move, Princess Cruises is collaborating with Moonrock to host a unique Minecraft user-generated content event featuring top influencers. Eight influencers will compete aboard the Enchanted Princess, utilizing the newly announced satellite internet service. This event, set for August 7, will showcase the ship and engage millions of fans watching online. Padgett recognizes the significance of this initiative, emphasizing the importance of connectivity for gamers and the potential for Princess Cruises to become a preferred destination for gaming enthusiasts.
A history of upping the connectivity ante
Princess Cruises has consistently pushed the boundaries of connectivity since launching its MedallionNet service in early 2018, achieving remarkable speeds that set new standards for the industry. The initial launch aboard Regal Princess demonstrated the potential for high-speed internet at sea, reaching 2.25 Gbps. As the landscape of maritime connectivity has evolved, Princess has adapted by incorporating advanced technologies, including Starlink, to ensure guests enjoy a reliable and high-quality experience.
Universal access on board
The company has made significant investments in retrofitting its fleet to enhance connectivity, ensuring that every ship is equipped with the necessary infrastructure to support high-speed internet access. With Wi-Fi access points in every stateroom and comprehensive coverage in public areas, guests can expect a seamless online experience throughout their voyage. Padgett highlights the impressive data rates available, which can reach hundreds of megabits per second, providing guests with the connectivity they need to stay engaged during their travels.
A platform for more engagement
The advancements in connectivity have positioned Princess Cruises as a leader in the industry, appealing to a younger demographic that values seamless online experiences. The recent Minecraft event exemplifies the potential for unique and engaging experiences onboard, catering to diverse interests. As the cruise line continues to innovate and expand its offerings, it remains committed to providing exceptional value and memorable experiences for its guests.
