The ongoing evolution of technology in the entertainment industry has sparked a significant dispute between the SAG-AFTRA performers union and Epic Games, particularly concerning the use of artificial intelligence in voicing iconic characters. The union has lodged a formal complaint with the National Labor Relations Board (NLRB) regarding Epic Games’ decision to employ AI to voice Darth Vader in the popular game Fortnite.
Concerns Over Digital Replicas
In a detailed statement on their website, SAG-AFTRA expressed a nuanced perspective on the integration of digital replicas in the industry. While the union acknowledges the potential benefits of new technologies that allow for the preservation and enjoyment of legendary roles, it emphasizes the necessity of safeguarding the rights of performers. “We celebrate the right of our members and their estates to control the use of their digital replicas,” the statement read. “However, we must protect our right to bargain terms and conditions around uses of voice that replace the work of our members.”
The union’s concerns are particularly pronounced in light of Llama Productions, the company behind Fortnite, opting to replace human performers with AI technology without prior notice or negotiation. “Unfortunately, they did so without providing any notice of their intent to do this and without bargaining with us over appropriate terms,” SAG-AFTRA noted, underscoring the lack of communication and collaboration in this transition.
Allegations of Unfair Labor Practices
In its filing with the NLRB, SAG-AFTRA accused Epic Games of failing to engage in good faith negotiations. The union stated, “Within the past six months, [Epic], by its agents and representatives, failed and refused to bargain in good faith with the union by making unilateral changes to terms and conditions of employment.” This includes the controversial decision to utilize AI-generated voices to supplant the work traditionally performed by human actors in the Interactive Program Fortnite.
As the situation unfolds, industry observers are keenly watching for Epic Games’ response to the allegations. PCGamesInsider.biz has reached out for comment, eager to understand the company’s stance on this pivotal issue that intersects technology, labor rights, and the future of performance in gaming.
