It has been two years since Threads made its debut, and the platform is witnessing the blossoming of vibrant communities as it continues to evolve into what many anticipate will be Meta’s next flagship social application. Notably, over a third of daily users on Threads are following accounts that differ significantly from their Instagram connections, indicating that Threads is carving out its own distinct user demographic.
In a bid to enhance user experience and foster a space for fresh perspectives and open dialogue, Threads has announced two significant updates: the introduction of direct messaging (DMs) within the app and the launch of the Threads highlighter, a new visual feature designed to showcase engaging conversations and viewpoints.
Introducing Messaging on Threads
Originally designed for public discourse and the sharing of diverse perspectives, Threads is now taking a step further by enabling one-on-one conversations through messaging—a feature that has been highly requested by users. This enhancement allows individuals to deepen their relationships and continue discussions privately within the app.
Understanding the importance of safety in messaging, Threads has implemented measures to ensure a secure environment. Initially, DMs will only be available between Threads followers or mutual followers from Instagram who are 18 years and older. The messaging feature is backed by robust privacy standards and safety protocols, aiming to create a positive interaction space on Threads.
Looking ahead, several exciting enhancements to the messaging experience are on the horizon, including:
- Message controls: Users will have the ability to manage who can send them messages, including options for those who do not follow them on Threads or Instagram, along with a dedicated message requests folder.
- Group messaging: This feature will allow users to engage multiple individuals in a single conversation.
- Inbox filters: Users can quickly locate and respond to messages that are most relevant to them.
The Threads Highlighter: Emphasizing Perspectives
The Threads highlighter is designed to elevate and spotlight unique viewpoints that foster thoughtful discussions. Users will first notice this feature in key areas of the app where content is discovered, as well as in the context of trending topics, with plans for additional placements in the future.
As Threads embarks on its third year, the focus remains on nurturing communities and creators, emphasizing fresh perspectives, and ensuring that the platform continues to be a thriving space for conversations and community engagement.
