Lidl launches new loyalty programme in app for pets

Shoppers can now take part in an exciting opportunity to win a year’s supply of pet food by signing up their beloved cats or dogs. Max & Mila’s World is set to officially launch on Thursday, October 15, offering a treasure trove of exclusive coupons on pet food and essentials, as well as enticing branded partner offers and prizes to commemorate the occasion.

In-app pre-registration is currently open, allowing pet owners to enroll their furry friends by simply providing their pet’s name, date of birth, and size.

Max & Mila’s World will launch on the Lidl Plus app on October 15 (Image: Lidl)

What can shoppers get in the Lidl pet membership programme?

Upon registration, pets will automatically be entered into a prize draw for a chance to win a year’s supply of Max & Mila’s World dog or cat food. Lidl has expressed enthusiasm about the launch, stating, “The in-app club comes as Lidl welcomes the claw-some Max & Mila’s World range to stores – a new brand bringing together pet nutrition and Lidl’s low prices to create a range of tail-wagging products that puts pet healthcare first.”

The range features Essential, Advanced, and Gourmet options for pet food, with prices starting as low as 39p, providing shoppers with plenty of choices to consider.

Additionally, pet owners who register before the official launch on October 15 will have the chance to win other exciting prizes, including a £20 Tailster voucher and a complimentary item from the Max & Mila’s World food range.

To get started, users need to download the Lidl Plus app and navigate to the Pet Care section to access and activate the latest coupons.

Lidl shoppers praise new Milkybar Muffin bakery item

In other delightful news from Lidl, customers have been raving about a new addition to the bakery lineup: the Milkybar Muffin. Priced at £1.49, this treat is currently being marketed as a limited-time offer.

Featured in the latest Lidl brochure as a “special guest,” the duration of its availability remains uncertain, adding an element of intrigue for shoppers.

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In the Bargain Lovers Facebook group, one enthusiastic shopper shared images of the new muffins, exclaiming, “This milkybar muffin from Lidl is phenomenal. It’s got milky bar cream inside too!”

Comments flooded in, with one person declaring, “Sooo nice omg,” while another enthusiastically stated they were “obsessed” with the new treat, eagerly anticipating their next purchase. “Omg it really is I’m so obsessed after trying one, can’t wait to get another tomoz!!!”

Will you be joining the Max & Mila’s World programme at Lidl? Let us know in the comments.

AppWizard
Lidl launches new loyalty programme in app for pets