Lidl Archives

AppWizard

May 9, 2026

Lidl respond to heavy customer criticism at app ‘downgrade’

Lidl has introduced the Lidl Plus Points scheme, which has received backlash from customers who feel it has downgraded their shopping experience. Previously, customers needed to spend £10 to earn a free bakery item, but under the new system, they must spend £70. Many loyal shoppers have expressed their intention to switch to other supermarkets, citing dissatisfaction with the points system. In defense, a Lidl spokesperson stated that the company is investing more in the Lidl Plus app and personalized coupons. Customers can earn more than 1 point per £1 spent through various promotions and will receive 100 free Points upon the scheme's launch.

AppWizard

May 8, 2026

Lidl respond to heavy customer criticism over popular app

Lidl has launched the Lidl Plus Points scheme to enhance customer value, but it has faced backlash from loyal customers unhappy with the changes. Customers have expressed dissatisfaction, particularly about having to spend £70 to receive a free bakery item, compared to the previous requirement of £10. Some have indicated intentions to switch to competing retailers like Tesco. In response to the criticism, a Lidl spokesperson stated that the company does not view the new points system as a downgrade and highlighted a 60 percent increase in investment towards the Lidl Plus app for personalized coupons. The spokesperson explained that customers can redeem points at their discretion, with various initiatives allowing them to earn more than one point per £1 spent, and new customers will receive 100 free points.