Lidl has recently introduced its Lidl Plus Points scheme, aiming to enhance the value proposition for its shoppers. However, the initiative has faced a wave of backlash from loyal customers, many of whom have expressed their intention to seek alternatives in light of the changes.
One particularly vocal customer took to X, formerly known as Twitter, to share their disappointment: “Over the years I’ve got to a point where I now do most of my shopping at #Lidl. Your #lidlapp has played a BIG part in that decision.”
Another user lamented the changes, stating, “Like many others on here though, I fear (sadly) that you’ve just made what will prove to be a VERY costly mistake.” The sentiment was echoed by another shopper who remarked, “I’m gonna miss shopping at Lidl, but now you have scrapped your loyalty scheme, and introduced a pathetic points system, I may as well shop elsewhere. Your CFO must think Lidl customers are dimwits.”
In response to the criticism, a spokesperson for Lidl GB defended the new scheme, stating, “We do not see Lidl Plus Points as a downgrade. This year, we are investing significantly more into the Lidl Plus app, helping customers save even more when shopping at Lidl. That includes a significant 60 percent increase in investment into personalised coupons, responding to demand from shoppers who want more deals on the things they love.”
Recommended reading:
- Lidl shoppers get 100 free points in new app update
- Lidl making major change to checkouts after trial in stores
- Shoppers could get a ‘free BBQ’ by switching supermarkets
How can you use Lidl Plus Points effectively?
The Lidl team emphasized that Lidl Plus Points can be utilized flexibly, allowing shoppers to redeem them at their convenience rather than adhering to fixed redemption rates. Customers can consistently earn more than 1 point per £1 spent, thanks to promotions such as Rewards of the Week, double points, triple points, and free points on selected products.
To celebrate the launch of the new scheme, both new and existing customers will be rewarded with 100 free Points.
Which is your favourite supermarket? Let us know in the comments
Lidl respond to heavy customer criticism at app ‘downgrade’
Lidl has recently introduced its Lidl Plus Points scheme, aiming to enhance the value proposition for its shoppers. However, the initiative has faced a wave of backlash from loyal customers, many of whom have expressed their intention to seek alternatives in light of the changes.
One particularly vocal customer took to X, formerly known as Twitter, to share their disappointment: “Over the years I’ve got to a point where I now do most of my shopping at #Lidl. Your #lidlapp has played a BIG part in that decision.”
Another user lamented the changes, stating, “Like many others on here though, I fear (sadly) that you’ve just made what will prove to be a VERY costly mistake.” The sentiment was echoed by another shopper who remarked, “I’m gonna miss shopping at Lidl, but now you have scrapped your loyalty scheme, and introduced a pathetic points system, I may as well shop elsewhere. Your CFO must think Lidl customers are dimwits.”
In response to the criticism, a spokesperson for Lidl GB defended the new scheme, stating, “We do not see Lidl Plus Points as a downgrade. This year, we are investing significantly more into the Lidl Plus app, helping customers save even more when shopping at Lidl. That includes a significant 60 percent increase in investment into personalised coupons, responding to demand from shoppers who want more deals on the things they love.”
Recommended reading:
How can you use Lidl Plus Points effectively?
The Lidl team emphasized that Lidl Plus Points can be utilized flexibly, allowing shoppers to redeem them at their convenience rather than adhering to fixed redemption rates. Customers can consistently earn more than 1 point per £1 spent, thanks to promotions such as Rewards of the Week, double points, triple points, and free points on selected products.
To celebrate the launch of the new scheme, both new and existing customers will be rewarded with 100 free Points.
Which is your favourite supermarket? Let us know in the comments