Lidl has recently introduced its Lidl Plus Points scheme, aiming to enhance the shopping experience by providing customers with greater value. However, the initiative has faced significant backlash from loyal patrons, many of whom have expressed their dissatisfaction online, even announcing intentions to switch to competing retailers.
One particularly vocal customer took to X, formerly known as Twitter, to share their frustration: “Over the years I’ve got to a point where I now do most of my shopping at #Lidl. Your #lidlapp has played a BIG part in that decision.”
Another user lamented the changes, stating, “Like many others on here though, I fear (sadly) that you’ve just made what will prove to be a VERY costly mistake.” The sentiment was echoed by another shopper who remarked, “I’m gonna miss shopping at Lidl, but now you have scrapped your loyalty scheme, and introduced a pathetic points system, I may as well shop elsewhere. Your CFO must think Lidl customers are dimwits.”
In light of the criticism, a spokesperson for Lidl GB responded, stating, “We do not see Lidl Plus Points as a downgrade. This year, we are investing significantly more into the Lidl Plus app, helping customers save even more when shopping at Lidl.” They emphasized a substantial 60 percent increase in investment towards personalized coupons, addressing the demand for more tailored deals on products customers cherish.
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How can you use Lidl Plus Points effectively?
The spokesperson further elaborated that Lidl Plus Points can be redeemed at the shopper’s discretion, rather than adhering to fixed redemption rates. Customers will consistently earn more than one point per £1 spent, thanks to initiatives like Rewards of the Week, double points, triple points, and free points on select products. To celebrate the launch, both new and existing customers will receive 100 free Points.
Which is your favourite supermarket? Let us know in the comments
Lidl respond to heavy customer criticism over popular app
Lidl has recently introduced its Lidl Plus Points scheme, aiming to enhance the shopping experience by providing customers with greater value. However, the initiative has faced significant backlash from loyal patrons, many of whom have expressed their dissatisfaction online, even announcing intentions to switch to competing retailers.
One particularly vocal customer took to X, formerly known as Twitter, to share their frustration: “Over the years I’ve got to a point where I now do most of my shopping at #Lidl. Your #lidlapp has played a BIG part in that decision.”
Another user lamented the changes, stating, “Like many others on here though, I fear (sadly) that you’ve just made what will prove to be a VERY costly mistake.” The sentiment was echoed by another shopper who remarked, “I’m gonna miss shopping at Lidl, but now you have scrapped your loyalty scheme, and introduced a pathetic points system, I may as well shop elsewhere. Your CFO must think Lidl customers are dimwits.”
In light of the criticism, a spokesperson for Lidl GB responded, stating, “We do not see Lidl Plus Points as a downgrade. This year, we are investing significantly more into the Lidl Plus app, helping customers save even more when shopping at Lidl.” They emphasized a substantial 60 percent increase in investment towards personalized coupons, addressing the demand for more tailored deals on products customers cherish.
Recommended reading:
How can you use Lidl Plus Points effectively?
The spokesperson further elaborated that Lidl Plus Points can be redeemed at the shopper’s discretion, rather than adhering to fixed redemption rates. Customers will consistently earn more than one point per £1 spent, thanks to initiatives like Rewards of the Week, double points, triple points, and free points on select products. To celebrate the launch, both new and existing customers will receive 100 free Points.
Which is your favourite supermarket? Let us know in the comments