WhatsApp is poised for a transformative update, finally rolling out a long-anticipated feature that promises to redefine user interaction across messaging platforms. In a recent report from its parent company, Meta, the app is set to introduce what it refers to as “third-party chats,” a move that also extends to Facebook’s Messenger app. This development, first hinted at in February 2024, marks a significant shift in how users will communicate across various messaging services.
Currently, this feature is exclusive to users within the European Union, a detail that had previously remained ambiguous. The change is a direct response to the European Union’s Digital Markets Act (DMA), which aims to curb monopolistic practices among major tech companies. As noted by Aaron Brown from GB News, this adjustment is not merely a strategic pivot from Meta’s management but a compliance measure driven by regulatory demands. The implications of this shift are likely to attract attention from governments in regions such as the U.S. and the U.K., keen to observe the effects of these new regulations.
Chats From Other Apps
The DMA’s objective is to ensure that large tech firms do not wield excessive control over their markets. With this new feature, users will find it easier to manage messages across different platforms, eliminating the hassle of recalling which app delivered a particular notification. However, the success of this initiative hinges on the willingness of other messaging services to embrace interoperability.
How It Will Work
Meta has emphasized that the new feature will be “easy to find and simple to use.” The company acknowledges user feedback regarding the need for seamless connectivity with other messaging applications. As part of this initiative, WhatsApp and Messenger users will receive notifications when third-party messaging apps become available, along with options to manage their inboxes effectively. Users will have the flexibility to either consolidate all chats into a single inbox or maintain separate folders for different services.
How It Will Look
To enhance user experience, Meta will offer a choice between a combined inbox for all messages or a designated folder for third-party communications. Users will have the ability to adjust these settings at any time, ensuring a personalized messaging experience. Meta has provided visual representations of these options, showcasing the potential layout and functionality.
Rich Messaging
Beyond basic interoperability, Meta is committed to enhancing the messaging experience with a suite of rich features. Users can expect functionalities such as reactions, direct replies, typing indicators, and read receipts. Looking ahead, the company plans to introduce group creation and voice and video calling capabilities by 2027. Importantly, Meta has assured users that security will remain a top priority, requiring third-party services to adopt the same encryption protocols as WhatsApp and Messenger, specifically the Signal protocol.
The extent of this transformation will ultimately depend on the participation of various messaging services. As the rollout progresses, the industry will be watching closely to see how these changes unfold.
