Atlanta DTH (ADTH) has made a significant stride in the broadcasting landscape by expanding its NextGen TV portfolio. The company has introduced a new line of compact broadcast television receivers that seamlessly integrate with both Android and Fire TV platforms.
Innovative Technology for Modern Viewing
The newly launched ADTH NextGen TV USB and accompanying app are tailored for streaming devices and set-top boxes that operate on Google Android or Amazon Fire TV. These products are not just innovative; they are fully compliant with NextGen TV standards, also known as ATSC 3.0. This compliance ensures that users can enjoy a broader range of content, including channels encrypted with A3SA DRM.
In a statement reflecting the company’s vision, Atlanta DTH emphasized, “Both products are proof of our commitment to making ATSC 3 NextGen TV accessible to the widest possible viewing audience.” This commitment is particularly relevant as approximately 75% of U.S. TV households are now within reach of a NextGen TV signal.
Enhancing Picture Quality with HDR
As broadcasters continue to embrace this advanced technology, there has been a notable focus on enhancing picture quality through High Dynamic Range (HDR). Currently, HDR transmission is available in 57 TV markets, reaching over 70 million viewers across the nation. This enhancement in viewing experience has been particularly highlighted since the first HDR broadcast of a high-stakes sports event during May’s Kentucky Derby. Following this milestone, an increasing number of TV stations have upgraded their capabilities to deliver superior image quality.
With these advancements, Atlanta DTH is positioning itself at the forefront of the broadcasting industry, ensuring that viewers have access to cutting-edge technology and an enriched viewing experience.
