Amazon has officially announced the impending closure of its Appstore for Android devices, with the discontinuation set for August 20 of this year. Developers received the news that they will no longer be able to submit new applications to the platform, marking a significant shift in Amazon’s approach to app distribution.
Transitioning Focus
In a statement shared with Mobile World Live, an Amazon representative clarified that the decision to shutter the Appstore stems from a strategic pivot towards enhancing the user experience on Amazon’s own devices. “That’s where the overwhelming majority of our customers currently engage with it,” the representative explained, indicating a clear direction for the company’s future endeavors.
While the Appstore will cease operations for Android devices, it will remain accessible on Amazon’s Fire TV, Fire Tablet, and other built-in products, ensuring that users of these devices can continue to enjoy a curated selection of applications.
Developers will still have the opportunity to submit updates for their existing applications until the service officially ends, allowing them to maintain their offerings during this transitional period.
Changes to Amazon Coins
In tandem with the Appstore’s closure, Amazon has also revealed plans to discontinue its Amazon Coins program on the same date. These coins have been utilized for purchases within certain apps and for in-app transactions in the Appstore. To ease the transition for users, Amazon has committed to refunding any remaining coins in user accounts as of the cutoff date, ensuring that customers are not left at a loss.
This series of changes highlights Amazon’s evolving strategy in the competitive landscape of digital applications, as it seeks to streamline its services and concentrate on its core offerings.
