We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.
Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
No cookies to display.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
No cookies to display.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
No cookies to display.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
No cookies to display.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Google is testing a feature that turns the Search app into a forum-like thread
May 13, 2025
What you need to know
In an intriguing development for mobile users, Google is currently piloting a new “Discussion” feature within its Search app, primarily surfacing during sports-related queries. This innovative addition aims to enhance user engagement by incorporating real-time commentary directly into search results.
As revealed by SEO consultant Nicholas McDonough, the feature resembles a Reddit-style forum, allowing users to contribute their thoughts, respond to others, and express their opinions through upvotes and downvotes. This interactive element transforms the traditional search experience into a more dynamic conversation.
The feature is still in its beta phase and is accessible primarily when users search for matchups, such as “Team vs Team,” within the United States.
It provides a platform for sports enthusiasts to share insights and engage with fellow fans, creating a community feel around live events.
As competition intensifies with the rise of AI-driven tools like ChatGPT and Google’s own Gemini, it is evident that Google is keen to refine its Search functionalities. This move not only aims to retain user interest but also to foster a sense of community among searchers, particularly in the realm of sports discussions.
Google is testing a feature that turns the Search app into a forum-like thread
What you need to know
In an intriguing development for mobile users, Google is currently piloting a new “Discussion” feature within its Search app, primarily surfacing during sports-related queries. This innovative addition aims to enhance user engagement by incorporating real-time commentary directly into search results.
As revealed by SEO consultant Nicholas McDonough, the feature resembles a Reddit-style forum, allowing users to contribute their thoughts, respond to others, and express their opinions through upvotes and downvotes. This interactive element transforms the traditional search experience into a more dynamic conversation.
As competition intensifies with the rise of AI-driven tools like ChatGPT and Google’s own Gemini, it is evident that Google is keen to refine its Search functionalities. This move not only aims to retain user interest but also to foster a sense of community among searchers, particularly in the realm of sports discussions.