What you need to know
In a significant move to enhance user experience, Google Search is rolling out a new feature designed to elevate the visibility of trusted websites. Dubbed the Preferred Sources feature, this innovation allows users to curate their search results by prioritizing sources they deem reliable.
- This feature is currently accessible to users in India and the United States, specifically for English-language searches.
- With this update, users can select their preferred sources from the Top Stories section, ensuring that these trusted sites appear higher in their search results.
As Google continues to innovate with artificial intelligence and features like Gemini Live, the core functionality of Google Search remains a vital tool for navigating the vast expanse of the internet. Users have expressed concerns over the prevalence of low-quality content, including spam sites and excessive sponsored links, which has prompted Google to take decisive action.
Having been tested in Google Labs, the Preferred Sources feature emerged from user feedback, highlighting a strong desire for greater control over search results. The positive response from participants in the Labs program has led Google to make this feature available to all users, marking a notable step in the ongoing evolution of its search capabilities.