In a notable development for the Android ecosystem, Google has officially announced its plan to phase out the Instant Apps feature by December 2025. This decision reflects a strategic shift aimed at refining its developer tools and prioritizing features that demonstrate greater user engagement.
A Brief History of Android Instant Apps
Launched in 2017, Android Instant Apps were envisioned as a way for users to access lightweight versions of applications without the need for installation. This innovative feature allowed users to experience apps or games through shared links, creating a seamless entry point into the app experience. However, despite the initial excitement surrounding its potential, Instant Apps struggled to achieve widespread adoption.
The announcement regarding the discontinuation of Instant Apps was first highlighted by developer Leon Omelan, who discovered a warning message within Android Studio. The message stated: “Instant Apps support will be removed by Google Play in December 2025. Publishing and all Google Play Instant APIs will no longer work. Tooling support will be removed in Android Studio Otter Feature Drop.” This revelation prompted further investigation by Android Authority, which subsequently confirmed the news with Google.
According to Google spokesperson Nia Carter, the decision stems from low usage and engagement levels associated with Instant Apps. “Developers are leveraging other tools for app discovery, such as AI-powered app highlights and simultaneous app installs,” Carter noted. “This change allows us to invest more in the tools that are working well for developers and help direct users to full app downloads to foster deeper engagement.”
As the landscape of app discovery continues to evolve, it appears that developers are increasingly turning to modern solutions that align more closely with user behavior in 2025 and beyond. With the impending December 2025 deadline, developers who have incorporated Instant Apps into their offerings will need to reassess their strategies and adapt accordingly.
Meanwhile, Google remains committed to enhancing user experiences by focusing on robust solutions that encourage full app installations and sustained user engagement.
