The e-reader landscape is witnessing a fresh wave of innovation with Boox’s latest offerings, the Go 7 series. This new lineup, which includes both the Go 7 and the Go Color 7 (Gen II), aims to expand Boox’s footprint in a market largely dominated by giants like Amazon and Kobo. Launched just last week, these 7-inch devices promise to blend versatility with advanced technology, catering to a diverse range of reading preferences.
Meet the Go 7 and Go Color 7 (Gen 2)
The Go 7 series showcases two distinct models tailored to different reading experiences. The standard Go 7 features a 7-inch E Ink Carta 1300 monochrome display, boasting a sharp 300 ppi resolution that mimics the clarity of traditional paper. This makes it an ideal choice for those who appreciate the simplicity of black-and-white text.
In contrast, the Go Color 7 (Gen II) retains the same 7-inch size but upgrades to a Kaleido 3 color E Ink panel. This technology, also utilized in Kobo’s Libra Colour, allows for a muted color display, perfect for viewing comics, charts, or highlighted notes. Both models come equipped with adjustable front lights, ensuring a comfortable reading experience in various lighting conditions.
More than just reading: Android and handwriting
What sets Boox devices apart is their robust software and additional features. Both Go 7 models operate on Android 13, granting users full access to the Google Play Store—a significant advantage in the e-reader market. With 4GB of RAM and 64GB of internal storage, these devices also include a microSD card slot for those needing extra space. Furthermore, they support Boox’s InkSense stylus (sold separately), enabling users to take handwritten notes directly on the screen or within the integrated Notes app.
Designed with portability in mind, each device weighs a mere 195 grams. They feature wider bezels, which serve as a comfortable grip, a physical page-turn button for ease of use, and a textured back for better handling. Additionally, a water-repellent finish adds to their durability.
Pricing for the Go 7 is set at 9.99, positioning it against established competitors like the Kindle Paperwhite and Kobo Libra 2. The Go Color 7, priced at 9.99, will compete with the Kobo Libra Colour, which is available for 9.99. While the Kobo offers similar screen technology at a lower price point, Boox emphasizes the advantages of its open Android system. For users seeking freedom from the constraints of closed ecosystems, this access to apps may justify the higher price tag.
Having Android on an e-reader remains a distinctive benefit, particularly for the Go Color 7, which presents an appealing option for those interested in color for magazines or PDFs without compromising battery life. Ultimately, the decision between these Boox models and their more streamlined counterparts from Kindle and Kobo will hinge on individual preferences for app flexibility versus a more focused reading experience.
