WhatsApp could be among the first to support Google’s ‘Pixel Besties’ feature

What you need to know

In an effort to simplify the often chaotic world of messaging, Google is reportedly developing an innovative feature known as “Pixel Besties.” This new functionality aims to consolidate conversations from various applications into a single, user-friendly interface.

  • Google’s latest endeavor, “Pixel Besties,” is designed to streamline chats across multiple platforms.
  • The feature is expected to debut with the upcoming Pixel QPR update, with WhatsApp likely being the first third-party app to participate.
  • It may be housed within a dedicated application called “Pixel Relationship,” potentially featuring a home screen widget for easy access.

Managing conversations across numerous messaging apps can be cumbersome, and Google’s “Pixel Besties” seeks to address this issue by allowing users to curate a personalized list of their most important contacts. Initially referred to as “Besties” and then “VIPs,” this feature has now been rebranded to better reflect its purpose.

Once a contact is designated as a “Pixel Bestie,” all related interactions—be it chats, calls, or shared locations—will be conveniently aggregated into one cohesive space. The latest beta version of WhatsApp (2.25.3.22) suggests the existence of a central hub for this feature, facilitated by a new API designed to streamline communication between apps.

Delving into the technical details, it appears that “Pixel Besties” may operate through a standalone application, possibly named “Pixel Relationship.” This app could include a home screen widget to enhance accessibility. Initially, it will likely integrate data from Google Messages and WhatsApp, with the potential for additional platforms, including Messenger from Meta, to join the ecosystem in the future.

This development follows recent speculation regarding Google’s plans to incorporate a WhatsApp video call button directly within Google Messages. Currently, Google Meet serves as the primary option for video calls, activating whenever a user selects the video call feature in chats. The introduction of “Pixel Besties” could further enhance cross-platform communication, making it more seamless than ever before.

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WhatsApp could be among the first to support Google's 'Pixel Besties' feature