LONDON—EnterpriseDB (EDB), a prominent player in the realm of sovereign AI and data solutions, has made its return to the Goodwood Festival of Speed. This year, EDB is focusing on the transformative role that leading automotive companies play in shaping the future of mobility through advanced real-time, agentic, and generative AI data systems.
Insights from Global Research
Recent global research conducted by EDB, which surveyed 190 automotive executives across 300 countries, reveals that only 13% of organizations are thriving with their investments in agentic and generative AI. These high-performing companies, spanning North America, EMEA, and Asia Pacific, are achieving an impressive fivefold return on investment. Their success stems from a strategic focus on sovereignty—ensuring they can govern their data and activate intelligence as needed.
Kevin Dallas, CEO of EDB, emphasized the importance of this approach: “From track telemetry to in-vehicle intelligence, real-time data processing, supply chain integrations, and new direct-to-customer service strategies, the integration of agentic and GenAI has become essential for the future of mobility. Sovereignty is not merely a technical matter; it is a strategic imperative, as our research indicates.”
The Automotive Sector’s Data-Driven Evolution
The automotive industry is experiencing rapid evolution, marked by increasing complexity. With the rise of software-defined vehicles, predictive maintenance, and autonomous systems, the sector is undergoing a significant data-driven transformation. In the U.K. alone, the automotive AI market is projected to grow from 8 million in 2024 to 2 million by 2030, reflecting a robust 21.7% CAGR as manufacturers pivot towards intelligent, connected systems.
Devin Pratt, Research Director at IDC, noted, “As automakers face tightening regulations, distributed supply chains, and the necessity for cross-border data compliance, the ability to govern data processing locations and methods has become crucial. EDB Postgres® AI provides enterprises with the control they need to build this future securely, in real time, and at scale.”
Investing in Future Talent
As the demand for talent proficient in Postgres and generative and agentic AI continues to rise, automotive leaders are tasked with delivering a unified platform that spans business units and geographies. This platform must facilitate no-code/low-code AI production while ensuring secure, compliant, and scalable data management.
Recognizing the need for fresh talent and innovative thinking, EDB is actively supporting emerging professionals through hands-on initiatives. As part of Goodwood’s Future Lab and STEM Lab programming, EDB invites students to submit innovative ideas that leverage data and AI to address real-world challenges. The winning proposal will be showcased in a national U.K. newspaper and awarded a £2,000 prize.
Tatum Pollard, VP of Communications and Amplification at EDB, remarked, “Significant shifts like this demand new ways to innovate, and who better to help than the next generation of software and systems leaders? Postgres has thrived due to its capacity to manage both structured and unstructured data in novel and creative ways.”
With the U.K. STEM workforce projected to grow by 10% by 2030, while 49% of tech and engineering firms struggle to fill roles, EDB’s initiative addresses a critical need: fostering a stronger, more diverse talent pipeline for the AI and data economy.
Recognized Market Momentum
EDB’s return to Goodwood coincides with a year of notable recognition for its innovation, impact, and workplace culture:
- Built In: 77 AI Companies to Know
- Business Intelligence Group: Best Places to Work
- CRN AI 100: 15 Hottest AI Data and Analytics Companies
- CRN Big Data 100: 20 Coolest Database System Companies
- DataIQ Awards North America: Shortlisted for Best Place to Work in Data and AI
- DBTA 100: Companies That Matter Most in Data
- DevOps Dozen: Best DevOps for DataOps/Database Solution
To discover how EDB Postgres AI is enabling enterprises and industries to accelerate their operations with confidence, visit enterprisedb.com.
About EDB
EDB Postgres® AI (EDB PG AI) is the first open, enterprise-grade sovereign data and AI platform—secure, compliant, and scalable, both on-premises and across clouds. Built on Postgres, the world’s leading database, EDB PG AI integrates transactional, analytical, and AI workloads, allowing organizations to operationalize their data and large language models while retaining control over sovereign environments. Supported by a global partner network, EDB PG AI offers up to 99.999% availability, hybrid management, and a built-in AI factory. As a key contributor to the PostgreSQL project, EDB is committed to the vitality of the global community. For more information, visit www.enterprisedb.com.
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